Slides and Video: The Digital Nonprofit 2019 Conference Report

Thanks for being a part of our fifth The Digital Nonprofit conference! Our speakers have kindly permitted us to share their slides and session videos so that you can relive the Tech4Good goodness.

How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact with Michael Johnston

The leadership that Digital Demands with Shoni Field and Ryann Miller

Social Media from the Top with Chris Brandt

3 Keys to Rocking Your Next Integrated Campaign with Kimberly Shearon

The Happy Healthy Nonprofit with Beth Kanter

⚡️⚡️⚡️ LIGHTNING TALKS!!! ⚡️⚡️⚡️

5 Ways to Boost Email Engagement Through Personalization with Megan McCaffery

How to Regularly – and Without a Lot of Extra Effort – Find, Capture and Share Good Stories About Your Organization with Nicole Jones

Why Embark on a Technology Project with Jack Mercer

Small Data for Big Change with Sarah Schulman

Website Best Practices: How to Effectively Engage Your Online Visitors with Tamara Rahmani

The Agile Approach To Creating Better Audience Engagement with Mack Hardy

Best Practices for Collecting Member Feedback with Kathryn Svobodny

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

July 8: The Connected Nonprofit – How to prepare for the Next Generation of Giving

hjc is hosting a FREE event for fundraisers in Vancouver on July 8.

RSVP: https://secure3.convio.net/hjcnm/site/SPageNavigator/Vancouver_Event.html

FIRST SESSION: Precision Fundraising How Chatbots, Artificial Intelligence (AI), and Machine Learning can help you prepare for the Next Generation of Giving

SECOND SESSION: Omni-channel Fundraising: How the next generation of giving organizations need to use as many channels as possible and leverage technology to help make it happen!

THIRD SESSION: Design Thinking and Personas: How next generation of giving organizations need to leverage persona development and design thinking to guide their next generation of giving

Handouts – Beth Kanter’s Nonprofit Digital Marketing Strategy Workshop

Handouts from Beth Kanter’s Nonprofit Digital marketing Strategy workshop at The Digital Nonprofit. This workshop was made possible through the special support of our friends at Harvey McKinnon Associates.

SLIDES

HANDOUTS

PHOTOS

Photos from the workshop, including group photo and worksheets.

Digital Marketing – The Secret Sauce workshop at #DNP2019

RESOURCES

Digital Strategy Links

Social Media Trends and Research for 2019

Care2 Digital Outlook Strategy

http://www.care2services.com/2019-digital-outlook-report

Social Media Research Studies

https://buffer.com/state-of-social-2019

The Bots Are Here: Nonprofits in the Age of Automation

Personas

Nonprofit Guide for Personas
https://blog.hubspot.com/marketing/a-nonprofits-guide-to-building-audience-personas#sm.00017mih1cka5f1bzqi1gfppa52kb

How To Use Personas

https://www.theguardian.com/voluntary-sector-network/2013/jul/29/marketing-personas-nonprofits-fundraisers

Best Practices to Develop Donor Personas

How To Create Personas

https://www.brandwatch.com/blog/buyer-personas-wrong

Empathy Maps

How To Use Empathy Maps To Make Your Messaging Relevant to Donors
https://www.causevox.com/blog/making-your-message-relevant-empathy-maps/

What is An Empathy Map?

Storytelling

Fox Valley Humane Association: Example

Nonprofit Storytelling Best Practices

Transmedia Storytelling

http://www.howtostory.be/transmedia-storytelling-whats-in-a-name

Social Media Strategy

Social Media Plan

https://blog.bufferapp.com/social-media-marketing-plan

Social Media Audit

https://blog.bufferapp.com/social-media-audit

Content

10 Steps to Improve Your Nonprofit’s Content Calendar
https://nptechforgood.com/2019/01/17/10-steps-to-improve-your-nonprofits-social-media-content-calendar-in-2019/

Repurpose Your Content

Content Creation Process

Writing Good Headlines

http://socialmediaslant.com/emotional-marketing-value-headlines

https://blog.hubspot.com/marketing/headline-writing-tips#sm.00017mih1cka5f1bzqi1gfppa52kb

https://www.poynter.org/2014/top-8-secrets-of-how-to-write-an-upworthy-headline/255886/

Visual Content Tools

https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content

http://blog.hubspot.com/marketing/visual-content-creation-social-media

Social Media Optimization

How To Craft the Perfect Social Media Post

https://blog.bufferapp.com/how-to-craft-the-perfect-post-on-facebook-twitter-and-instagram

Facebook Video

Facebook Live

Facebook Messenger Bots

Creative Ways To Share Your Content

social-media-content-ideas-infographic-bw.png

Best Times to Post on Social Media Channels

https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

Engagement

https://blog.bufferapp.com/engage-quickly-authentically

Twitter Chats
http://www.bethkanter.org/twitter-chat/

Social Media Management

https://blog.bufferapp.com/social-media-management-tools

Champions

Leading on Social Media for Staff/Board

How Your CEO Can Use Social for Thought Leadership

Influencer Strategy

Message Amplification

http://sethgodin.typepad.com/seths_blog/2013/08/message-amplification-isnt-linear.html

Measurement

Social Media Metrics and Measurement

https://blog.bufferapp.com/learn-social-media-analytics

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

AGENDA: The Digital Nonprofit 2019

We can’t wait to see you June 11 at the Roundhouse. If you don’t have your ticket yet go to https://eventchain.io/event-details/156/The_Digital_Nonprofit

8:45 AM: Doors. Coffee and snacks.

9:15 AM: Event starts

9:45 AM: KEYNOTE: Envisioning the Future Charitable Sector with Vu Le

10:50 AM: Coffee break

11:10 AM:
⚡️Talk 1: 5 Ways to Boost Email Engagement Through Personalization with Megan McCaffery
⚡️Talk 2: How to Regularly – and Without a Lot of Extra Effort – Find, Capture and Share Good Stories About Your Organization with Nicole Jones

11:25 AM: How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact with Michael Johnston

12:00 PM: Lunch and partner exhibition

  • Three food trucks: Super Thai, Chickpea, and Mr. Bannock
  • Two espresso coffee carts
  • Sundae stand with Earnest Ice Cream

1:00 PM:
⚡️Talk 3: Why Embark on a Technology Project with Jack Mercer
⚡️Talk 4: Donor Data Strategies with Dino Bassanese

1:20 PM: KEYNOTE: The leadership that Digital Demands with Shoni Field and Ryann Miller

2:15 PM:
⚡️Talk 5: Small Data for Big Change with Sarah Schulman
⚡️Talk 6: Website Best Practices: How to Effectively Engage Your Online Visitors with Tamara Rahmani

2:25 PM: Coffee break

2:45 PM: Social Media from the Top with Chris Brandt

3:15 PM:
⚡️Talk 7: The Agile Approach To Creating Better Audience Engagement with Mack Hardy
⚡️Talk 8: Best Practices for Collecting Member Feedback with Kathryn Svobodny

3:30 PM: 3 Keys to Rocking Your Next Integrated Campaign with Kimberly Shearon

4:00 PM: KEYNOTE: The Happy Healthy Nonprofit with Beth Kanter

5:00 PM – 7:00 PM: Post-event social with open bar and snacks

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Using the Marketing Canvas Workshop

Using the Marketing Canvas Workshop

 
 

00:00 / 47:35
 

1X

 

This event was a hands-on workshop, so there’s a couple gaps in the audio when attendees filled out their marketing canvas.

You can view the video and download the template from our website.

Workshop Description

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

Learn how to identify the ideal donor you’d like to acquire, map out your acquisition plan, and engage with donors on the appropriate channels.

Our Guest Expert

Lida Tohidi has 11 years of experience in digital marketing, program management, and strategic planning in the tech sector and has utilized her talents for nonprofits as well. She is very passionate about mindfulness, as well as diversity and inclusion, and in 2018 alone, she spoke at 25 tech conferences and events. You can contact Lida through LinkedIn and on Twitter at @lidatohidi

Slides and Video: Setting Marketing Goals for Nonprofits – Using the Marketing Canvas

Slides from Lida Tohidi’s presentation for NetSquared Vancouver, May 7 201

Video – Presenter View

Slides

Marketing Canvas

Video – Webinar-Style

Prefer to see the presentation with the slides emphasized? We got you covered!

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

Learn how to identify the ideal donor you’d like to acquire, map out your acquisition plan, and engage with donors on the appropriate channels.

Our Guest Expert

Lida Tohidi has 11 years of experience in digital marketing, program management, and strategic planning in the tech sector and has utilized her talents for nonprofits as well. She is very passionate about mindfulness, as well as diversity and inclusion, and in 2018 alone, she spoke at 25 tech conferences and events. You can contact Lida through LinkedIn and on Twitter at @lidatohidi

#Tech4Good Events for Nonprofits – May + June 2019

Here’s your summary of events and opportunities for nonprofits who are tech-curious. And if you’re into podcasts subscribe to our feed of presenter recordings.

May 7: Setting Marketing Goals for Your Nonprofit

RSVP for this free event.

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

June 11: The Digital Nonprofit

Tickets to our annual digital strategy conference are already 70% sold, so register now.

There are also tuition scholarships – apply before midnight May 1 (that’s today!)

Upcoming Events

News from our Friends

Tractionforce

Now in its seventh year, TractionForce is Western Canada’s largest cloud technology and digital transformation event. Serving both nonprofit and commercial organizations, TractionForce aligns investments in people, process and technology to drive your mission, impact and purpose. This year’s keynote line-up includes Alex Honnold, renowned rock climber, star of Oscar-winning documentary Free Solo and founder of the Honnold Foundation, Pam Iorio, CEO & President of Big Brothers Big Sisters America, Aaron Zifkin, Managing Director at Lyft and more.

Join us May 23rd at the Queen Elizabeth Theatre for TractionForce 2019. Learn more and secure your spot at www.tractionforce.ca.

Digital Skills for Youth program

Is your organization interested in hosting an internship focused on using and/or gaining ICT skills/knowledge in a professional work environment? Then check out the Vancouver Community Network internship program. 

Intern salaries are matched to $12,000 and are administered by the Vancouver Community Network (VCN) under the federally-funded DS4Y program. Learn more today.

DigiHospitality Training Grant

Only available while funding lasts, nonprofits can apply for a BC training grant that reimburses up to 100 percent of the cost associated with skills training programs. To take advantage of this, Digital Hospitality has a digital marketing training program redesigned for nonprofits which would be eligible for the training grant. This provides your staff access to digital marketing training used by large businesses and an opportunity where you can learn from top digital marketers recognized by google. Learn more.

Got a nonprofit tech event that should be in the next newsletter? Let us know! Tweet at us using the hashtag #net2van.

Keynote – The Leadership That Digital Demands

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

The leadership digital demands

The Leadership That Digital Demands

Digital touches every aspect of an organization, so it needs strategic, next-level leadership if its truly going to thrive. Because it’s not just the work itself; it’s also about the best ways to get the work done. You’ll learn how to structure digital teams, and what to ask for and expect from them. You’ll also understand the importance of silo busting, iterative processes, collaboration frameworks and how the customer experience (CX) demands of digital can change organizational culture. From strategic culture through leadership, and talent Shoni and Ryann will walk you through the requirements of a thriving digital environment.

Shoni Field

Shoni is Chief Development Officer at the BC SPCA, overseeing a full spectrum fundraising program raising $30+ million annually. She has been fundraising for 21 years, specializing in direct response. She presents on digital fundraising nationally and internationally. When not fundraising she advocates for voting reform and bakes fancy cakes.

Ryann Miller

Hi I’m Ryann Miller, Director of Partnership at Grassriots, a boundaries-pushing global strategic and creative agency based in Toronto, that serves the social profit sector. I help social profits use digital and integrated strategies for fundraising, marketing, advocacy and engagement. I’ve been doing and learning digital for 13 years: most recently at Care2 for 8 years, where I helped to build the Canadian market. I’m big on sector growth, big on building relationships, and big on leveraging digital maturity to help organizations level up. I have two little boys and one big dog, and they’re the focus of much of my non-working hours.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

5 Biggest Mistakes Executive Directors Make on Social Media [with Chris Brandt]

See Chris Brandt at The Digital Nonprofit 2019.

As a founder or executive director of a nonprofit, the decisions you make around social media can be as important as almost any other in your organization.

One flop and the world can come at you with pitchforks. One hit and you’re riding the Lemons for Leukemia all the way to the world record of donor registrations in a day.

But in actuality, the chances of that are slim-to-none, and the biggest mistakes are usually around tactical choices that stifle your chances of growth.

We all hope for online success like the Lemons for Leukemia campaign, or the ice-bucket challenge. Something that goes so viral that my parents can find out about it, and they still txt 2day like ppl did long b4 smartphones.

However, slow, steady growth is often the path of most nonprofit’s social media, that is, unless you’re falling into these 5 biggest mistakes.

I was fortunate to have a conversation with Chris Brandt, founder of Charity Agency and former ED of Music Heals, about his experience with social media, and the mistakes he sees EDs making.

Chris will also be speaking on this very topic at the Digital Nonprofit Conference on June 11, 2019. His talk is titled: Social Media from the Top, and in this interview, we get a brief look into how he sees this space. (Tickets still available, see him and 6 other expert presenters in person).

Oh and I think I forgot to mention that Chris was able to secure a $280,000 donation as a result of activities on Instagram. Still think social media is a nice-to-have afterthought?

Mistake #1: Not Being On Social Media Yourself

Okay, without being too blatantly obvious, Chris explains that many executive directors feel that having the organization’s voice is enough online. The thing is, social media is about people and as a leader you need to be the face of your organization. Of course, you already know this, but it absolutely extends to social media too.

So you really have two options, you can either be entrenched in your organization’s accounts, or even better, use your own personal brand to spread the message.

“People donate to their friends and people doing great work, not to organizations”

– Chris Brandt

If you can give a very real and transparent look at the work from your perspective, it will go a long way for stewardship and fundraising.

Mistake #2: Thinking You Have Nothing to Say

Just last week a grilled cheese sandwich caught my eye on Instagram and reconnected a relationship that faded away over a year ago. It gave me a reason to message that person again. True story.

I know what you’re thinking, and you’re absolutely right. Posting a picture of your lunch isn’t going to get people to donate to your organization. But showing the real you, and the work you do builds relationships. And again, as Chris said before, “people donate to their friends”.

But let’s say lunch selfies aren’t your thing, the options are truly endless. A meeting you had with a friend, an update from your program, the staff meeting, the new design work you’re doing. These are all part of your story.

The important part here is that if you post once a month, these posts seem insignificant. But if you’re regularly posting with a mixture of content, those small, seemingly mundane events of the day begin to paint the bigger picture. The picture of you out in front leading an organization that’s tackling a mission worthy of support.

Expert Tip

Don’t be afraid to think small, especially with visual content.

Chris gives an example of a music event he did that involved children. Limited by wanting to protect their privacy on social media, he quickly snapped a picture of the ukuleles all lined up and wrote a post about the experience. Small details can mean big stories.

Mistake #3: Focusing on Media Instead of Social in Social Media

I mentioned Chris was able to secure a $280,000 donation from activities on Instagram, which is proof that social media is absolutely a fundraising tool.

BUT, and here’s the big one, it is not simply an advertising platform. Many executive directors get sucked into thinking, “we’re low on donations this month, let’s send a message asking for donations on Facebook” or “we have an event coming up, let’s post about it to get attendees”.

While neither of those is inherently bad, always focusing on broadcasting your organization’s needs is not what social media platforms were designed for.

“80-90% of your social shouldn’t be about selling or asking”, said Chris.

So what else is there you ask? Connect with people. Comment on their posts, or respond to their comments. Share posts that THEY would find value in, not you. Ask questions, listen and respond. That is what being social means.

Mistake #4: Leaving Your Social Media to Someone Else

“Would you put an intern or volunteer in front of a million dollar donor? You just did when you outsourced your social media.”

– Chris Brandt

There’s so much behind this statement. First of all, we could be talking about your organization’s social account, or we could be talking about your personal one as the ED, it doesn’t matter.

While you might think social media is an afterthought, everyone from strangers, to volunteers, to spam accounts, right up to your biggest donors and sponsors could be watching any and all of your posts on social media. This is why it’s critical to have the proper voice behind your accounts, and why your voice as the ED is so valuable.

Expert Tip

If you are going to outsource the management of your accounts to interns, have them take control of the in-between, non-critical content. Have a couple months before your next big event? Get them to share pieces of your newsletter and call-to-actions to subscribe.

Mistake #5: Not Understanding or Targeting Your Audience

This also comes down to the idea of creating value for your audience instead of value for your organization. What posts can you share that your ideal follower would like to engage with?

Chris shared an example of how one of their most engaging posts at Music Heals one year was actually a reposted photo of Adele when she was touring the Vancouver area. They understood their audience, musicians and music fans, and gave them content to engage with without asking for anything in return.

This idea that you should be targeting a specific group of people comes naturally to some organizations and can be a struggle for others. But just know, that targeting a specific audience makes this entire process 10x easier and more impactful for your followers.

Expert Tip

Spend a few minutes and get clear on your target audience, then think about what you could share that’s NOT about your organization, but still provides value to that community.

Want More? The Digital Nonprofit 2019 is Coming Up

To dive deep into this topic on how you, as an executive director, can lead your organization online, consider attending NetSquared’s all-day conference in June.

Join over 200 other nonprofit professionals, executive directors, and industry influencers to watch Chris present, as well as keynotes from Beth Kanter and Vu Le.

This conference sells out fast every year, so be sure to get your tickets early!

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!