Author Archives: admin

About admin

Eli strives to be a connector - the interstitial tissue that holds the muscle of a community together. He's been a volunteer manager, an event organizer and a digital campaigner. Basically he'll take any gig that allows him to enable a group of passionate people to create things they love. Currently he's the NetSquared Community Manager supporting a global volunteer network of 50 monthly meetups for the nonprofit technology sector. Together they hold over 450 events per year.

Slides and Video: Setting Marketing Goals for Nonprofits – Using the Marketing Canvas

Slides from Lida Tohidi’s presentation for NetSquared Vancouver, May 7 201

Video – Presenter View

Slides

Marketing Canvas

Video – Webinar-Style

Prefer to see the presentation with the slides emphasized? We got you covered!

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

Learn how to identify the ideal donor you’d like to acquire, map out your acquisition plan, and engage with donors on the appropriate channels.

Our Guest Expert

Lida Tohidi has 11 years of experience in digital marketing, program management, and strategic planning in the tech sector and has utilized her talents for nonprofits as well. She is very passionate about mindfulness, as well as diversity and inclusion, and in 2018 alone, she spoke at 25 tech conferences and events. You can contact Lida through LinkedIn and on Twitter at @lidatohidi

#Tech4Good Events for Nonprofits – May + June 2019

Here’s your summary of events and opportunities for nonprofits who are tech-curious. And if you’re into podcasts subscribe to our feed of presenter recordings.

May 7: Setting Marketing Goals for Your Nonprofit

RSVP for this free event.

Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.

June 11: The Digital Nonprofit

Tickets to our annual digital strategy conference are already 70% sold, so register now.

There are also tuition scholarships – apply before midnight May 1 (that’s today!)

Upcoming Events

News from our Friends

Tractionforce

Now in its seventh year, TractionForce is Western Canada’s largest cloud technology and digital transformation event. Serving both nonprofit and commercial organizations, TractionForce aligns investments in people, process and technology to drive your mission, impact and purpose. This year’s keynote line-up includes Alex Honnold, renowned rock climber, star of Oscar-winning documentary Free Solo and founder of the Honnold Foundation, Pam Iorio, CEO & President of Big Brothers Big Sisters America, Aaron Zifkin, Managing Director at Lyft and more.

Join us May 23rd at the Queen Elizabeth Theatre for TractionForce 2019. Learn more and secure your spot at www.tractionforce.ca.

Digital Skills for Youth program

Is your organization interested in hosting an internship focused on using and/or gaining ICT skills/knowledge in a professional work environment? Then check out the Vancouver Community Network internship program. 

Intern salaries are matched to $12,000 and are administered by the Vancouver Community Network (VCN) under the federally-funded DS4Y program. Learn more today.

DigiHospitality Training Grant

Only available while funding lasts, nonprofits can apply for a BC training grant that reimburses up to 100 percent of the cost associated with skills training programs. To take advantage of this, Digital Hospitality has a digital marketing training program redesigned for nonprofits which would be eligible for the training grant. This provides your staff access to digital marketing training used by large businesses and an opportunity where you can learn from top digital marketers recognized by google. Learn more.

Got a nonprofit tech event that should be in the next newsletter? Let us know! Tweet at us using the hashtag #net2van.

Keynote – The Leadership That Digital Demands

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

The leadership digital demands

The Leadership That Digital Demands

Digital touches every aspect of an organization, so it needs strategic, next-level leadership if its truly going to thrive. Because it’s not just the work itself; it’s also about the best ways to get the work done. You’ll learn how to structure digital teams, and what to ask for and expect from them. You’ll also understand the importance of silo busting, iterative processes, collaboration frameworks and how the customer experience (CX) demands of digital can change organizational culture. From strategic culture through leadership, and talent Shoni and Ryann will walk you through the requirements of a thriving digital environment.

Shoni Field

Shoni is Chief Development Officer at the BC SPCA, overseeing a full spectrum fundraising program raising $30+ million annually. She has been fundraising for 21 years, specializing in direct response. She presents on digital fundraising nationally and internationally. When not fundraising she advocates for voting reform and bakes fancy cakes.

Ryann Miller

Hi I’m Ryann Miller, Director of Partnership at Grassriots, a boundaries-pushing global strategic and creative agency based in Toronto, that serves the social profit sector. I help social profits use digital and integrated strategies for fundraising, marketing, advocacy and engagement. I’ve been doing and learning digital for 13 years: most recently at Care2 for 8 years, where I helped to build the Canadian market. I’m big on sector growth, big on building relationships, and big on leveraging digital maturity to help organizations level up. I have two little boys and one big dog, and they’re the focus of much of my non-working hours.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

  • When: Wednesday, June 12. 9:00 AM – 12:30 PM
  • Where: Creekside Community Centre
  • Price: $50 / $25 with a ticket to The Digital Nonprofit
WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

WORKSHOP: Nonprofit Digital Marketing Strategy – The Secret Sauce

Beth Kanter will be hosting a workshop for organizations wanting to invest in improving their digital strategy. This hands-on workshop will be limited to 75 attendees.

Social media, mobile phone adoption, new digital payment methods, bots … there are so many digital channels for nonprofit marketers to engage and connect with people, and convert them to live long supporters. But with so many free and low-cost tools out there, how do you decide where to invest your time and resources for the most impact? How do you quickly and easily test those decisions to improve results?

This interactive workshop will help nonprofit marketers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience. This workshop is highly participatory, using hands-on methods and will draw from design thinking methods. It will focus on strategy, not tactics.

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Kimberly Shearon – 3 Keys to Rocking Your Next Integrated Campaign

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Kimberly Shearon – The Tao of Integrated Campaigns

3 Keys to Rocking Your Next Integrated Campaign

It seems that integrated campaigns are all the buzz these days. But what does “integration” even mean, how do you do it, and why bother with it? Ecojustice’s Kimberly Shearon shares three big lessons her team learned (the hard way) from its foray into the world of integrated campaigns. Also, pop culture references.

Kimberly Shearon, Ecojustice

Kimberly is Director of Strategic Communications at Ecojustice, Canada’s largest environmental law charity. She was born and raised on Vancouver’s North Shore, where she dreamed of becoming a journalist and changing the world. After a five-year foray out east for university and bouncing around some of the country’s top newsrooms, she turned in her media pass and joined the Ecojustice team. It has proven to be the perfect home for her and her love of em dashes, bicycles and wandering through the woods.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Chris Brandt – Social Media from the Top

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Chris Brandt – Social Media from the Top

Social Media from the Top

Should EDs & CEOs be posting on social media?

Chris Brandt, former ED of Music Heals, shares best practices for stewarding relationships and raising money with social media.

Social Media isn’t just your first point of contact with current and prospective donors, volunteers, and the media – it’s often the only one. The risk of not talking is that no one knows that you exist. How would you evaluate your organizations presence on social media? Are you involved in the conversation, either through the org’s channels or your own? You can’t be seen until you learn how to see.

Chris Brandt

Chris Brandt is the founder of Charity Agency, which helps businesses increase their charitable impact and helps charities improve their business. His background includes over 20 years in the music industry and 6 years as a nonprofit Executive Director, where he built a foundation from conception to directing over $1m in program funding in under 5 years. Chris is also the creator & instructor of the Music Business program at BCIT, which highlights the same marketing, promotional and entrepreneurial skills that are unique when applied within the nonprofit world. Chris can be found on Twitter & Instagram at @Traveldiaries & @CharityAgency.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Yasmine Abu-Ayyash – How to Create a Tech Plan for Your Nonprofit and Win Over Your Board

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Yasmine Abu-Ayyash – How to Create a Tech Plan for Your Nonprofit and Win Over Your Board

How to Create a Tech Plan for Your Nonprofit and Win Over Your Board

Does your nonprofit need major upgrades in tech? Where do you start and how do you get your tech infrastructure up to date on the tight timeline and budget? This presentation will show you the steps you can take to develop a tech plan for your nonprofit, so that your nonprofit can better identify its organizational needs, make the most of the tech already available, and plan for future tech investments.

We’ll show you how with the right tech plan, you can make effective use of tech to impact your nonprofit’s mission and increase transparency in your achieving your strategic goals. Best of all, we’ll share tips on how to get your board on board with investing in your tech pan.

In this presentation, you’ll learn:

  • About the tech planning process and pick up tips for getting started at your nonprofit.
  • How to align your nonprofit’s tech plan with your wider strategic plan and/or strategic goals.
  • About the various practical items to include in your plan, such as a budget or staff training or the high level basics to conducting an IT assessment.
  • How to advocate and get ‘buy-in’ from your board and leadership to invest staff, time, and money in your tech plan

Takeaways

  • Learn about the big return on investment that happens when your organization prioritizes well-being in the workplace
  • Understand the influence and role that leadership, employee engagement, and organizational culture play in implementing initiatives to encourage employee wellbeing
  • Learn about simple and examples to activate a culture of wellbeing in your organization’s workplace that truly has impact

Yasmine Abu-Ayyash, TechSoup Canada

Yasmine is responsible for crafting resources and materials that support nonprofits in using tech to more effectively pursue their missions. She has worked extensively in strategic communications and digital learning with nonprofits, making sure that knowledge tools and resources are always user-friendly and accessible. Yasmine also has expertise in the issue area of gender equity and has worked on gender mainstreaming in research and policy. When she’s not hosting TechSoup Canada’s monthly webinars, Yasmine’s probably cooking and whipping up a soup recipe for our ‘By The Cup’ newsletter.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

KEYNOTE: Beth Kanter – The Happy Healthy Nonprofit

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

KEYNOTE: Beth Kanter – The Happy Healthy Nonprofit

The Happy Healthy Nonprofit: Linking Self-Care and Wellbeing to Organizational Impact

This keynote is about how and why it is important to treat self-care and a culture of well-being as an organizational strategy and cultural norm. When self-care initiatives are treated as “extras” instead of being built right into the fabric of an organization’s culture or leadership does not model the behavior, they often fall flat.

Beth will share the latest thinking on self-care and well-being in the nonprofit workplace based on the presenter’s book “The Happy Healthy Nonprofit: Strategies for Impact without Burnout.” Going beyond a narrow focus on physical health and wellness, she will share examples and insights from nonprofits that have created and implemented a culture of well-being in the workplaces that supports results.

Takeaways

  • Learn about the big return on investment that happens when your organization prioritizes well-being in the workplace
  • Understand the influence and role that leadership, employee engagement, and organizational culture play in implementing initiatives to encourage employee wellbeing
  • Learn about simple and examples to activate a culture of wellbeing in your organization’s workplace that truly has impact

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

KEYNOTE: Vu Le – Envisioning the Future Charitable Sector

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Vu Le – Envisioning the Future Charitable Sector

Envisioning the Future Charitable Sector

Given everything happening in the world, the nonprofit/charitable sector continues to play an urgent and critical role. But we face many challenges to fulfilling our full potential. What does the ideal sector look like? How will we get there? What are sacred cows we must let go?

Join Vu for a no-BS presentation filled with pictures of baby animals.

Vu Le

Vu Le (“voo lay”) is a writer, speaker, vegan, Pisces, and the Executive Director of Rainier ValleyCorps, a nonprofit in Seattle that promotes social justice by developing leaders of color, strengthening organizations led by communities of color, and fostering collaboration between diverse communities.

Vu’s passion to make the world better, combined with a low score on the Law School Admission Test, drove him into the field of nonprofit work, where he learned that we should take the work seriously, but not ourselves. There’s tons of humor in the nonprofit world, and someone needs to document it. He is going to do that, with the hope that one day, a TV producer will see how cool and interesting our field is and make a showabout nonprofit work, featuring attractive actors attending strategic planning meetings and filing 990 tax forms.

Known for his no-BS approach, irreverent sense of humor, and love of unicorns, Vu has been featured in dozens, if not hundreds, of his own blog posts at NonprofitAF.com, formerly nonprofitwithballs.com. 

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

CLOSED:Care2 Community Scholarships

NetSquared Vancouver has partnered with Care2 to provide five full scholarships to The Digital Nonprofit conference.

Care2 logo
Care2 is a network of millions of people around the globe, dedicated to building a better world. We use our cutting-edge technology and team of experienced campaigners to fuel the progressive movement by uniting our members with nonprofits and mission-based brands working on the causes they care about.

The sponsorship will be used to fund scholarships for nonprofit staffers unable to afford the conference fee of $150. The scholarships will prioritize people working for organizations serving marginalized people.

Application deadline: May 1. Successful applicants will be notified by May 15, 2019.