Category Archives: Event report

Image of rocket ship and prompt to explore new technology trends

#NPtech Trend: Hypertargeting Your Message with @dbarefoot

Hypertargeting your Message with Darren Barefoot

Trend or Fad? What do nonprofits need to do to stay current? NetSquared Vancouver invited five local experts to share their predictions for the most important technology developments for nonprofits in 2018.

Please join us in thanking our loyal sponsors, too.

Image of rocket ship and prompt to explore new technology trends

Five Experts Share their Top Nonprofit Technology Trends for 2018

Trend or Fad? What do nonprofits need to do to stay current? NetSquared Vancouver invited five local experts to share their predictions for the most important technology developments for nonprofits in 2018.

Video clips are courtesy of Gillian Vrooman and photos are by Rohit Nundy.

Hypertargeting your Message with Darren Barefoot

Text Messaging for Campaigning With Leah Bae

Dark Social and Dark Posts with Ashleigh Turner

Practical Security for Nonprofits: Spectre and Meltdown With Kris Constable

Virtual Reality for Nonprofits With Leena Minifie

Cryptocurrencies for Nonprofits With Kris Constable

Please join us in thanking our loyal sponsors, too.

Privacy Processes for Nonprofits Resources

Net2van’s November event focused on Privacy Processes for Nonprofits. We recorded a video of Ale Brown’s workshop in case you couldn’t make it.


Ale and Kirke Management Consulting have also generously shared some templates and key resources you can use as you build or revise your privacy policy.

Thanks for joining the Security and Privacy Processes for Non Profits. We hope the information shared was helpful for you and gave you a better understanding of what to do to be Privacy compliant.

We will appreciate if you spend 5 minutes filling out the following survey to give us your feedback and provide feedback so we can improve future Kirke events:

Here are the resources we promised. We hope they help guide you through the process:

  1. Privacy Questionnaire and Privacy Program Checklist.
  2. Privacy Policy Checklist for NFP from Charity Central.
  3. Privacy and Data Concerns for NFP from Techsoup Canada.
  4. Minimizing the risk of a data breach: a guide for NFP organizations.

We thank you for the opportunity to share this interesting topic with you and we look forward to meeting again in the near future.

The Kirke Management Consulting group

Photojournalism for Nonprofits: 7 Shots for Storytelling

Sick of getting the same repetitive images? Yes? Then this talk is for you.

Everything has a story, from your staff to your groceries, it’s probably just not being told very well. By the end of this session you’ll know the 7 shot types used in story telling, how to create a storyboard/shot list, and get some Q/A time to focus on your organizations image struggles.


Screencast: Slides and Audio

Livestream from Facebook


Kurtis has been a Freelance Photographer ( since 2007. He photographs pretty much everything but kids and pets (…if he can help it). When he’s not hoisting a camera of his own, he’s teaching others to use theirs properly at Langara College and Vancouver Film School. It may seem like Kurtis is all work and no play but in between work and juggling many volunteer positions he enjoys coaching Ultimate frisbee and cycling around the city on his bike Clarence.

Videos from #XlerateDay Vancouver

I went to the fabulous Xlerate Day conference on September 28 and recorded a few videos at the sessions.

Xlerate is an experience carefully curated by nonprofit marketers, fundraisers and agency professionals who are committed to advancing integrated marketing for nonprofits and charities. It was a relaxed day with other nonprofit leaders, designed to inspire your creativity and promote conversation and learning.

Marketing Automation: The Rumours Are True!

The initial period of engagement with new supporters is a make-it-or-break-it moment for a nonprofit. Get it right and it’s the start of a valuable long-term relationship, get it wrong and you risk alienating the supporter forever. Earlier this year, Human Rights campaign replaced its traditional welcome series with Marketing Automation to better engage with its supporters and free up valuable staff time. We’ll walk through the concept, implementation, and results of Marketing Automation and discuss uses beyond the welcome series including when web forms are abandoned, sending reminders to update credit card information for recurring donors, and emailing re-activation messages for supporters that have stopped listening.

Presenter: Lindsey Twombly, Human Rights Campaign

Deputy Director, Online Strategy & Social Media

Lindsey Twombly is the Deputy Director of Online Strategy and Social Media at the Human Rights Campaign, the largest non-profit in the US working to achieve equal rights for lesbian, gay, bisexual, transgender and queer people. Lindsey is a no-nonsense, goal-driven, practical fundraising strategist who has worked has been working to push the envelope with online giving for over a decade. She has overseen major multi-million dollar budgets, executed national news-making campaigns, and complex system migrations. Equality and non-profit fundraising are her key passions in life, as is being the mom to an adorable little boy, whose first words included “data”.

The Secret to Integrated Marketing: Data

While integrated marketing trends and technology come and go, one fundamental to success always remains: clean, centralized and integrated data. You can have the best technology in place, follow all the latest trends but without putting strict data policies, coding and procedures in place it will mean little. Chris will guide you through the 10 key rules to maintain data integrity and the steps that need to happen to ensure you realize your integrated marketing and fundraising goals.


Chris Carter, Chris Carter Marketing, Inc

Chris Carter, President of Chris Carter Marketing, has a strong track record of success in integrated marketing. Chris has rapidly grown a flat direct marketing program at the Nature Conservancy of Canada, and boosted the number of donors by 50% at Mount Sinai Hospital. Chris is a fundraising innovator having launched Canada’s first long-form DRTV program for a land conservation charity and the first monthly door-to- door and street fundraising programs for an animal welfare organization, in fact one of the first for any charity in Canada.

Tino Zhang, Data Analyst, Chris Carter Marketing, Inc

Pearls of Wisdom: 10 Top Insights from Nonprofit Clients

What makes your donors and activists tick? And what do they truly want from you? HMA will share a number of their Top Ten insights from recent national and international donor audits – with special emphasis on the election-changing Anyone But Conservatives campaign.

Presenter: Lynne Boardman

Harvey McKinnon Associates, Managing Director

Lynne Boardman has been working in fundraising for nearly 20 years in both Canada and the UK, starting with an animal welfare charity in Vancouver who really did keep their donor records on recipe cards! She’s worked with a myriad of causes as a fundraiser and a consultant, from international aid to health care, environment, human rights, homelessness, and indigenous education. Lynne works as the Managing Director of Vancouver and Toronto – based consultancy Harvey McKinnon Association, where she oversees strategy for clients like Amnesty International, Oxfam Canada, Ecojustice, Indspire and Canuck Place Children’s Hospice.

Big Winners from 2016 (and How You Can Win This Year)

We’ve crunched the numbers for hundreds of our nonprofit clients to see how they performed last year in fundraising and advocacy. There was a huge variance in metrics related to donor retention, email engagement, page conversion, mobile conversion, and more. Why did some nonprofits excel and others falter? Let’s find out as we dive deep into the strategies and tactics of some top performers. See how your organization compares to these benchmarks and gain insights to improve your program

Presenter: Maureen McGregor

Engaging Networks, Marketing Manager

Maureen McGregor runs the marketing department at Engaging Networks, promoting the most flexible and innovative CRM on the market! A former online engagement professional at Greenpeace, Oceana and Women Thrive Worldwide, Maureen appreciates the role fundraising, advocacy and email marketing software can play in a nonprofit’s success. She lives in Seattle with her family.

It’s Always Too Soon to Go Home: Doing the Work of Fundraising, Campaigning and Advocacy

Presenter: Maude Barlow, Council of Canadians

Maude Barlow is the Honorary Chairperson of the Council of Canadians and chairs the board of Washington-based Food and Water Watch. She serves on the executive of the Global Alliance for the Rights of Nature and is a Councillor with the Hamburg-based World Future Council.

Maude is the recipient of fourteen honorary doctorates as well as many awards, including the 2005 Right Livelihood Award (known as the “Alternative Nobel”), the 2005 Lannan Foundation Cultural Freedom Fellowship Award, the Citation of Lifetime Achievement at the 2008 Canadian Environment

Awards, the 2009 Earth Day Canada Outstanding Environmental Achievement Award, the 2009 Planet in Focus Eco Hero Award, and the 2011 EarthCare Award, the highest international honour of the Sierra Club (US).

In 2008/2009, she served as Senior Advisor on Water to the 63rd President ofthe United Nations General Assembly and was a leader in the campaign to have water recognized as a human right by the UN. She is also the author of dozens of reports, as well as 18 books, including her latest, Blue Future: Protecting Water For People And The Planet Forever and Boiling Point, Government Neglect, Corporate Abuse and Canada’s Water Crisis.

Slides + Video from Full Spectrum Civic Engagement with Steve Anderson

40 people showed up for Steve Anderson’s talk on building campaigns – a record for a July event!

But if you couldn’t make it we’ve got the slides and video from what he calls “Full Spectrum Engagement”. Steve shared tangible case studies and essential best practices you can implement in your next campaign. Steve talked about how leading digital rights organization OpenMedia and others have used this sophisticated form of civic engagement to grow and deepen communities leading to tangible campaign victories.



We also have the video in three different flavors. So pick your favourite!

Webinar-style for those who want to focus on the slides

Periscope video from Gillian Vrooman – static camera

Facebook Live video with a more dynamic camera, but sound might not be as good

Show and Tell – one minute community announcements from members


About our Presenter Steve Anderson

Steve Anderson is the Founder and Senior Advisor at award winning civic engagement digital rights organization OpenMedia.

He is a digital policy analyst and open Internet advocate. Steve is also considered a leader in strategies for civic engagement and crowdsourcing. He co-founded New/Mode as a means to distribute OpenMedia’s innovative strategies and tools to other civic organizations.

In 2011 won the Canadian Internet Registration Authority’s (CIRA) Impact Awards for its work on protecting the open Internet and promoting innovation and free expression online.

Event Slides: What’s the Deal with Slack?

Slack is a team collaboration tool that has slowly begun to chip away at email’s dominance in the workplace. With over 4 million daily active users, it’s become an essential tool for thousands of organizations.

Slack’s David Fay offered an introduction to the tool for the unfamiliar, and shared some tips and tricks for the converted. Come and learn about this email-killer that’s changing the way we communicate at work.



Nonprofit Technology Show and Tell: #Net2van March 16, 2017

Chad Leaman’s notes and links from the March 16, 2017 NetSquared Vancouver event.

Tom – Makes software for Choirs


Hannah Wei

  • Shenomads – a community of remote workes
  • All on Slack
  • @herlifeinpixels
  • Mostly female
  • Made a typeform for people to sign up
  • Uses Zapier to feed the slack bot
  • Built engagemend campaign
  • Only been around since November
  • Looking for sponsors and mentors


  • TextExpander – make short codes to have full scripts
  • Cheap – $25
  • Works in cloud



  • Periscope – Webstreaming – can reshare across networks
  • Trello for Project Management – lots of free powerups for plugins like DropBox
  • Slack – OpenDataBC


  • Software to enable easier volunteering
  • Skilled based philanthropy


  • – design software for non designers. Great for online > than print
  • Mostly free
  • Has great templates


  • Canadian Business Network – funding respurce
  • – cheap outsource designs
  • Fivrr – cheap outspurcing
  • Codeacademy
  • Chatbots – autochat robots
  • Steals competitors google keywords for facebook ads.
  • Kittysplit –

Ellen – – all in one nonprofit management

  • Contacts – can group them and message them in one
  • Campaigns
  • Projects
  • Tasks
  • Donations – with tax reciepts. They take 0
  • $35 a month for 1000 contacts and 10 users.


  • Tip one! Slack has voice chat
  • – gets online content to be offline, so a “library for less than price of a textbook”
  • Learncloud –
  • Rumie is a Google Canada


  • Lav mic – $15 for sound make the video sound professional. Wired. Amazon link.
    • Get a battery pack for phone.
  • Livestreaming multipoint video. Mevo camera. Streams right into your phone. Can set up multipoint hot spots. Does nice pan cams. Looks like multicamera setup. Can save to memory card or push to facebook.
  • Gillian says GoPro can do 2 people.



  • Video chatroom
  • Can creat a link and joint people