Category Archives: Slides

SLIDES AND VIDEO: How individuals are using technology and data to support vulnerable populations


Charities and not-for-profits use technology to advance their missions, but what about individual citizens and their favourite causes? A soon-to-be released research report, conducted by Trina Isakson of 27 Shift and commissioned by Human Resources and Skills Development Canada (HRSDC), examines emerging ways that Canadians are supporting vulnerable populations–beyond giving and volunteering.

Online fundraising presentation for Social Media Club Vancouver

The cool kids at Social Media Club Vancouver invited me to their #SMCYVRsummer event August 14. Good times! They hold their event in Ceili’s, so there’s booze. A valuable lesson for Net Tuesday?

As an old man I went in to sass the crowd of youngsters and told them that they couldn’t fundraise with social media (a bit of a lie. But also true.)

Here’s the slide deck I used to support my song and dance.

The ten most engaging Facebook posts

… as told by Darren Barefoot and Theo Lamb at NetSquared Camp 2012.

The top ten most engaging Facebook posts

Darren Barefoot and Theo Lamb analyzed the last 50 Facebook posts by 20 environmental nonprofits, totalling 1,000 posts.

Storified by Elijah van der Giessen · Sun, Apr 29 2012 20:16:08

Here’s the top ten posts according to their engagement score.

Facebook engagement = likes + (comments *2.5) + (shares *5)

See the full list of Facebook posts at at
#1 Surfrider Foundation
What goes in the ocean, goes in you! Rise AboveFacebook
#2 Surfrider Foundation (again!)
Happy Valentine’s Day to the love of our life …Facebook
Today the US Senate rejected a proposal to cut …Facebook
#4 National Audubon Society
Start your Monday morning off right with this …Facebook
#5 Rainforest Action Network
Land clearing fires set by palm oil companies …Facebook
#6 Earthjustice
Valentine’s Day is not about buying roses or …Facebook
#7 Surfrider Foundation
Jumping on the bandwagon….Facebook
#8 Earthjustice
This heartbreaking photo from West Virginia …Facebook
#9 Surfrider Foundation
Rise. Above. Plastics.Facebook
#10 Earthjustice
R.I.P. Senator Tree…. This sad photo shows howFacebook

Five recommendations from Darren and Theo

Facebook recommendation #1: You’re probably not publishing enough photos and videos. – @dbarefoot @theolamb #n2campKelvin (KC) Claveria
Facebook recommendation #2: People like simple messages laid over photos. – @dbarefoot @theolamb #n2campKelvin (KC) Claveria
Facebook recommendation #3: Link more often to sites other than your own. (Share the love.) – @dbarefoot @theolamb #n2campKelvin (KC) Claveria
Facebook recommendation #4: Ask people to share your content sparingly. – @dbarefoot @theolamb #n2campKelvin (KC) Claveria
Facebook recommendation #5: Emulate Earthjustice, Surfrider, and Rainforest Action Network. – @dbarefoot @theolamb #n2campKelvin (KC) Claveria

Recap: redesigning your website with Lauren Bacon (video + slides)

So, the October 2011 Net Tuesday was pretty awesome. Lauren Bacon is a super-pro.

Here’s proof:

The edit starts with Lauren praising me (Eli). This is an accident. I swear!

Lauren also offered to share her slide deck:

And here’s the slide deck she referenced: 5 strategies for facilitating social change online.