Category Archives: Social Media Surgery

Calling all Community Managers: This course is a must!

Our objective at Net2Van is to provide opportunities for the nonprofit community in Vancouver to have access to education, networking and the tools to help your organization thrive in the quickly changing world of technology. We understand that the lifeblood of any organization wouldn’t be possible without the support of donors – individuals and businesses. Building an engaging community strategy is key to forging new opportunities, raising awareness, recruiting volunteers and retaining those vital, hard-won relationships.

The UBC Continuing Education Studies department is offering a course on community management The Evolution of the Community Manager from January 25 – February 22, 2016. Net2Van committee member, Michelle Sklar, caught up with the program facilitator, Crystal Henrickson, to learn more about the course (that you don’t need to be a UBC student to attend).

Check out their interview below:

Tell us about the Community Management course you are teaching at UBC?
This is the foundational course in the Community Management Award of Achievement program offered at UBC’s downtown campus. In this 4 week course, that starts on January 25th, you’ll learn what the community manager landscape looks like — what skills and experiences are required, the types of roles and responsibilities of a community manager, how community managers differ and are complementary to other roles in the marketing/communications departments. We’ll also dig into the stages of communities that help community managers decide on where to focus their efforts.

What’s great is you don’t need to be a registered UBC student, or a university graduate to attend, as The Community Management program is part of Continuing Studies.

What topics will you be focusing on?
The focus of this course starts with properly defining a community manager’s role within an organization, and assigning roles and responsibilities to this role. We then move on to understand the DNA of different types of communities and how they act at various levels of maturity.

Can you tell us a little about the program format?
What’s great about the Community Management program at UBC is that the class sizes are small, meaning there is a lot of peer to instructor time and deeper discussions amongst peers. Our case studies and industry experts are curated from a number of industries: technology companies, non profits, online social networks and lifestyle brands. We take a lot of care to simulate real world community scenarios and use modern communication tools like Slack to give students a very practical approach to Community Management.

Who is the ideal participant for this course?
Industry professionals who are working in communications and marketing roles and want to increase engagement levels amongst their audiences, career transitioners who want to deepen their skills in community management, hiring managers and executives who want to understand emerging community roles.

Can you share with us some of the fun things you have in store for your students?
You’ll get to experience hosting your own AMA’s with community builders, “hangouts” online and offline with local industry experts, and unlimited access via Slack to program instructors (myself and Destin Jones: Change Heroes, formerly of Hootsuite, Latergramme).

Register for this course here.

Follow Crystal on Twitter: @marketing_girl

Follow Michelle on Twitter: @michelle_sklar

Introducing Hootsuite’s Social Media Tune-Up Coaches

Your Hootsuite Social Media Tune-Up Coaches

Owly Repair Man Mechanic from Hootsuite
When: Monday, February 23, 6:00 PM – 8:30 PM
Where: HootSuite Headquarters, 5 East 8th Avenue, Vancouver, BC.
RSVP: http://goo.gl/MSTAFm

Scaling your social media within current resources is often a challenge for NGOs. How do you manage multiple social media platforms without budgeting more for a social media manager or a social team?

Hootsuite’s coaches can show you how it’s possible to scale your social media, connect with more supporters and increase the organic reach of your communications.

As part of Hootsuite’s HootGiving Program, our Social Media Tune-Up is available as a complimentary service for NGOs. After we take a look at how you’re currently using social media, we’ll make recommendations and work with you to improve your social presence.

Coaches

Hootsuite’s expert social media and marketing coaches will be there to guide you!

Alberto Cristoffanini – @HootAlberto

Alberto Cristoffanini from Linkedin
Social Media Coach

Expertise includes

  • Social Media Strategy
  • Social media in Latin America
  • Social Justice

Michelle Garrigo – @HootGarrigo

Michelle Garrigo from twitter
Social Media Coach

Expertise Includes

  • Social Media Strategy and Execution
  • Hootsuite Dashboard Ninja
  • Agency background, managing multiple clients in various industries

Andrea Johb – @HootAJ

Andrea Johb hootsuiteSocial Media Coach

Expertise includes

  • On-boarding with social networks
  • Hootsuite dashboard trainer
  • Social Media Strategy

Liz Lee – @ellielee194

Elizabeth Lee hootsuiteCustomer Success Manager

Expertise includes

  • Social Marketing
  • Social Customer Service
  • Social Selling

Leyla Morzan – @HootLeyla

Leyla Morzan hootsuite
Customer Success Manager, Enterprise

Expertise includes

  • Social Strategy
  • Building Meaningful Relationships
  • Social Customer Service

Maria Perez – @HootMP

Maria Perez hootsuiteSocial Media Coach

Expertise includes

  • Social strategy
  • Engagement
  • Measuring social media efforts

Juan Ramos – @HootRamos

Juan Ramos from Linkedin
Customer Success Manager

  • Social and Digital Strategy
  • Social and Online Metrics
  • Increasing your online audience

Julia Shepherd – @msjuliashepherd

Julia Shepherd hootsuiteCustomer Success Associate

Expertise includes

  • Engaging with your Audience
  • Creating Compelling Content
  • Social Strategy

Tori Swanson – @ HootTori

Tori Swanson hootsuiteSocial Media Coach

Expertise includes

  • Brand Monitoring & Engagement
  • Social Strategizing
  • Goal Setting and Tracking Social Growth

Miriam Trotscha – @miriamtrot

Miriam Trotscha hootsuiteCustomer Success Manager

  • Social media strategy for NGOs
  • Creating your first strategy
  • Building out a team
  • Executive buy-in

Skyler Thompson – @thisseasonslove

Skyler Thompson hootsuiteSolutions Partner Coach

Expertise includes

  • Social Strategy
  • Measurable Social Goals
  • Social Best Practices (tips and tricks)

Your Hootsuite Social Media Tune-Up Coaches

Your Hootsuite Social Media Tune-Up Coaches

Owly Repair Man Mechanic from Hootsuite

When: Wednesday, October 15 2014, 6:00 PM – 8:00 PM

Where: HootSuite Headquarters, 5 East 8th Avenue, Vancouver, BC.

RSVP: http://goo.gl/yvwgnm

Scaling your social media within current resources is often a challenge for NGOs. How do you manage multiple social media platforms without budgeting more for a social media manager or a social team?

Hootsuite’s coaches can show you how it’s possible to scale your social media, connect with more supporters and increase the organic reach of your communications.

As part of Hootsuite’s HootGiving Program, our Social Media Tune-Up is available as a complimentary service for NGOs. After we take a look at how you’re currently using social media, we’ll make recommendations and work with you to improve your social presence.

Coaches

Hootsuite’s expert social media and marketing coaches will be there to guide you!

Juan Ramos – @HootRamos

Juan Ramos from Linkedin

Program Lead, Latin America

Expertise Includes

  • Social Marketing
  • Social Customer Service
  • Social Selling

Marie Michelle Power – @MMichP

Marie Michelle Power from Twitter

Marketing Operations Coordinator

Expertise Includes

  • Insight on managing bilingual Social platforms
  • Online etiquette
  • Tips on creating content

Christine Nathaniel – @stinesupreme

Christine Nathaniel from Linkedin

Enterprise Client Services Manager

Expertise Includes

  • Basic strategies in social
  • How to setup a (Hootsuite) dashboard
  • Content mix you should be sharing

Michelle Garrigo – @HootGarrigo

Michelle Garrigo from twitter

Social Media Coach

Background: Online Marketing Agency – Managing multiple accounts in various industries, have also worked with an Organic Skincare Line – promoting healthy living and respecting our planet

Expertise Includes

  • Online marketing
  • Managing multiple accounts in various industries
  • Managing Organizational-level accounts

Chandra Brun – @cb_devonshire

Chandra Brun from Hootsuite

Customer Success Manager, Enterprise

Expertise includes

  • Social Strategy
  • Engagement
  • Building meaningful Relationships

Name: Karolina Nowak – @HootKaro

Karolina Nowak from Hootsuite

Social Media Coach

Expertise includes

  • Reporting on social media success
  • Content Curation + engagement
  • Social Strategy Planning

Alberto Cristoffanini – @HootAlberto

Alberto Cristoffanini from Linkedin

Social Media Coach

Expertise includes

  • Social Media Strategy
  • Social media in Latin America
  • Social Justice

Your Hootsuite Social Media Surgeons

When: Monday, July 21. 6:00 PM Eventbrite - Social Media Surgery for Nonprofits with Hootsuite

Where: Hootsuite Headquarters

Does your nonprofit need help getting its social media strategy to a healthy place? Join NetSquared and Hootsuite for personalized and hands-on assistance with your organization’s social media strategy. It’s one-on-one office hours for all your social media questions!

Surgeons

Hootsuite’s expert social media and marketing coaches will be there to guide you!

Chandra Brun – @cb_devonshire Chandra Brun from Hootsuite

Customer Success Manager

Expertise includes

  • Over all Hootsuite functionality/training
  • Analytics
  • Campaign Management

Name: Carla Cristoffanini – @HootCarla Carla Cristoffanini from Hootsuite

Social Media Coach

Expertise includes

  • Analytics expert: Setting up URL parameters for shortened links, analyzing engagment and analytics best practices
  • Hootsuite apps – using youtube, instagram, iconosquare, tumblr to expand reach
  • Monitoring and search expert

Name: Karolina Nowak – @HootKaro Karolina Nowak from Hootsuite

Social Media Coach

Expertise includes

  • Twitter and Facebook best practices
  • Social Media Strategy Planning
  • Importance of Content Strategy

Ada Juristovski – @adajuri Ada Juristovski from Hootsuite

Social Media Coach Team Lead

Expertise includes

  • Proactive Listening on social media
  • Curating interesting content
  • Collaborating with your team on social!

Name: Rob Feduk – @rfeduk Rob Feduk from Hootsuite

Sr Solution Delivery Manager

Expertise includes

  • Social Strategy (particularly for larger orgs but i’ve worked SME a lot, too)
  • Analytics
  • Content management & security

Kemp Edmonds – @kempedmonds Kemp Edmonds from Hootsuite

Solutions Consultant

Expertise includes

  • Engaging Content and Creating Value for your Target Audience
  • Advocacy Programs
  • Conversion Tracking and Measurement

Facebook event cover Social Media Surgery with Hootsuite

How Can Our Surgeons Help You?

Time for a social media INJECTION!Thanks for RSVPing for Net2van’s upcoming Social Media Surgery.

Does your nonprofit need help getting its social media strategy to a healthy place?

Join Net2van, HootSuite and our team of volunteer surgeons for personalized and hands-on assistance with your organization’s social media strategy. Our team of social media specialists can help you navigate Facebook, Twitter, or answer any other questions you might have about using social media to support your organization’s mission.

So that we can pair you with a “surgeon” that best suits your needs, please fill out this short survey! http://j.mp/16bYM4t

WHEN: Wednesday, September 25. 6:00 PM

WHERE: HootSuite Headquarters, 5 East 8th Avenue, Vancouver, BC.

RSVP: http://j.mp/1exXdW1

P.S. We still have room for more patients. Send your friends our way!

Social Media Surgery July 3

The Doctor Is In

A team of cracker-jack Net Tuesday social media surgeons are here to listen to what organisations like you, community organisations, want to achieve by using social media in your workplace or volunteer role.  Get free on-one-one support in a face-to-face meeting with a local social media expert.

  • Are you ‘Facebooked out?!’ Need help with your account?
  • Do you want to know what everyone is twittering on about?
  • Have you already got a wordpress account and have specific questions for us?
  • Do you want to use video or pictures on the web to raise the awareness of your group or cause?

When: Tuesday, July 3. 5:30pm – 8:00pm
Where: W2 Media Cafe

Your place is free! Come and bring any social media questions and our volunteers and social media experts will help you out!

RSVP for Vancouver’s Social Media Surgery.

You can sign up to become a surgeon OR register to become a patient.

Note: please register using the centre Register link.
Social media registration - bad and good-3

 

RSVP: http://socialmediasurgery.com/surgeries/net-tuesday-vancouver