Category Archives: Workshop

Handouts – Beth Kanter’s Nonprofit Digital Marketing Strategy Workshop

Handouts from Beth Kanter’s Nonprofit Digital marketing Strategy workshop at The Digital Nonprofit. This workshop was made possible through the special support of our friends at Harvey McKinnon Associates.

SLIDES

HANDOUTS

PHOTOS

Photos from the workshop, including group photo and worksheets.

Digital Marketing – The Secret Sauce workshop at #DNP2019

RESOURCES

Digital Strategy Links

Social Media Trends and Research for 2019

Care2 Digital Outlook Strategy

http://www.care2services.com/2019-digital-outlook-report

Social Media Research Studies

https://buffer.com/state-of-social-2019

The Bots Are Here: Nonprofits in the Age of Automation

Personas

Nonprofit Guide for Personas
https://blog.hubspot.com/marketing/a-nonprofits-guide-to-building-audience-personas#sm.00017mih1cka5f1bzqi1gfppa52kb

How To Use Personas

https://www.theguardian.com/voluntary-sector-network/2013/jul/29/marketing-personas-nonprofits-fundraisers

Best Practices to Develop Donor Personas

How To Create Personas

https://www.brandwatch.com/blog/buyer-personas-wrong

Empathy Maps

How To Use Empathy Maps To Make Your Messaging Relevant to Donors
https://www.causevox.com/blog/making-your-message-relevant-empathy-maps/

What is An Empathy Map?

Storytelling

Fox Valley Humane Association: Example

Nonprofit Storytelling Best Practices

Transmedia Storytelling

http://www.howtostory.be/transmedia-storytelling-whats-in-a-name

Social Media Strategy

Social Media Plan

https://blog.bufferapp.com/social-media-marketing-plan

Social Media Audit

https://blog.bufferapp.com/social-media-audit

Content

10 Steps to Improve Your Nonprofit’s Content Calendar
https://nptechforgood.com/2019/01/17/10-steps-to-improve-your-nonprofits-social-media-content-calendar-in-2019/

Repurpose Your Content

Content Creation Process

Writing Good Headlines

http://socialmediaslant.com/emotional-marketing-value-headlines

https://blog.hubspot.com/marketing/headline-writing-tips#sm.00017mih1cka5f1bzqi1gfppa52kb

https://www.poynter.org/2014/top-8-secrets-of-how-to-write-an-upworthy-headline/255886/

Visual Content Tools

https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content

http://blog.hubspot.com/marketing/visual-content-creation-social-media

Social Media Optimization

How To Craft the Perfect Social Media Post

https://blog.bufferapp.com/how-to-craft-the-perfect-post-on-facebook-twitter-and-instagram

Facebook Video

Facebook Live

Facebook Messenger Bots

Creative Ways To Share Your Content

social-media-content-ideas-infographic-bw.png

Best Times to Post on Social Media Channels

https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

Engagement

https://blog.bufferapp.com/engage-quickly-authentically

Twitter Chats
http://www.bethkanter.org/twitter-chat/

Social Media Management

https://blog.bufferapp.com/social-media-management-tools

Champions

Leading on Social Media for Staff/Board

How Your CEO Can Use Social for Thought Leadership

Influencer Strategy

Message Amplification

http://sethgodin.typepad.com/seths_blog/2013/08/message-amplification-isnt-linear.html

Measurement

Social Media Metrics and Measurement

https://blog.bufferapp.com/learn-social-media-analytics

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

  • When: Wednesday, June 12. 9:00 AM – 12:30 PM
  • Where: Creekside Community Centre
  • Price: $50 / $25 with a ticket to The Digital Nonprofit
WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

WORKSHOP: Nonprofit Digital Marketing Strategy – The Secret Sauce

Beth Kanter will be hosting a workshop for organizations wanting to invest in improving their digital strategy. This hands-on workshop will be limited to 75 attendees.

Social media, mobile phone adoption, new digital payment methods, bots … there are so many digital channels for nonprofit marketers to engage and connect with people, and convert them to live long supporters. But with so many free and low-cost tools out there, how do you decide where to invest your time and resources for the most impact? How do you quickly and easily test those decisions to improve results?

This interactive workshop will help nonprofit marketers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience. This workshop is highly participatory, using hands-on methods and will draw from design thinking methods. It will focus on strategy, not tactics.

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

February 19: Maximize your free $10,000/month grant – Nonprofit Google Grant Workshop

Imagine what $10,000/month of Google Ads could do for your nonprofit.

With proper optimization and setup, this 10k in ads could help you recruit more volunteers, attract more donations and share your story with a wider audience by reaching people who are searching for nonprofits like yours.

Feb 19 – free workshop on Google Ad Grants for Nonprofits

Join Digital Hospitality for an afternoon focused on helping you learn how to maximize your free $10,000/month Google Grant. You’ll not only learn what you need to know about Google Ads but you’ll also be able to ask questions and review your account with our certified Google Ads Account Strategist.

Additionally, the nonprofits in attendance will have a chance to be selected and provided with 2 free months of of Google Ads coaching & support.

During this workshop, you’ll receive one-on-one and group consulting to learn:

  • How to get started
  • How to structure ad campaigns
  • Which specific Google Ads tools to use
  • How to set up detailed tracking
  • How to use ads data to achieve your goals
  • How to maximize conversions over time

Date: February 19th 2019
Time: 1pm – 4pm
Location: Hotel Blu 2nd floor Conference Room
Address: 177 Robson St, Vancouver, BC V6B 2A8
What to bring:
This is a hands-on workshop. Bring your laptop and be sure you can log in to your Google Ads account (if you have one) & Google Analytics for your website.

About Digital Hospitality

Digital Hospitality specializes in helping organizations achieve their goals online through maximizing online conversions. The workshop will be run by our Google Ads Strategists who have managed more than 25 million in campaigns for the likes of Warner Music, CBC, Rogers Communications, Alpha and others.

Motivation Workshop: Vancouver Community Network (May 16)

Do you work in a not for profit setting? Would you be interested in learning more about staying motivated as a volunteer, or employee? Vancouver Community Network(VCN) is setting up free group workshop and free one-to-one training on motivation.

A workshop will take place at 111 West Hastings on May 16, 2018 at 5:30pm. VCN anticipates the workshop will take between thirty and forty-five minutes to complete.

If you are interested, please contact VCN at 778.724.0626 or [email protected] for more information. Thank-you in advance for your consideration.

Hands on with Google Analytics Pre-work

Thanks for signing up for the November 15 workshop! Here are 3 things to do to make sure that you’re set up with interesting data in your account before the session. If you’re having trouble with any of these steps, we’ll help you through them during the workshop.

1. Sign into Google Analytics

If you already have Google Analytics set up, make sure you can sign into your account:

  1. Navigate to google.com.
  2. In the upper right hand corner, click Sign in.
  3. If you have multiple sites or properties, you may have to select the right one.

If you’ve never used Google Analytics, setting up your account is pretty fast. But you will have to add tracking code to your website. Follow these instructions to get started with Analytics.

2. Make sure your tracking code is up to date

To get the latest Analytics features, your tracking code should be updated for the new “Universal Analytics.”

First, get your tracking code:

  1. In Google Analytics, go to the ADMIN
  2. Under “Property,” click Tracking Info > Tracking code.

Second, find the tracking code on your website:

  1. Load your website (i.e. your-nonprofit.ca) in a web browser.
  2. View the source code for your site. On a PC, use CTRL + U. On a Mac, right click and View page source.
  3. Use Find (CTRL + F) to search the code for UA-. That should locate your tracking code.

Compare the code:

The tracking code on your website should match the code in Google Analytics, most importantly:

  • The number after UA- (ex: UA-86436807-1) should match your “Tracking ID” in Analytics.
  • The tracking code should start with (function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]
    • If it does start with this, then you’re on Universal Analytics already and you’re set.

If the code on your website doesn’t match what’s in Google Analytics, the person who updates your website will need to update the code. Here are directions for adding the Analytics tracking code.

3. Add at least one Goal

You can add Goals in Analytics to conveniently track whether people are getting to the most important parts of your site or taking high value actions like donating. We’ll create a simple goals using the URLs of particular pages we want people to get to.

Example: If people who donate land on a thank you page afterwards, we can add the URL of the “Thank you for donating” page as a Goal so we can track people who donated.

Directions

  1. Sign in to Google Analytics.
  2. Select the ADMIN
  3. In the “VIEW” column, click Goals.
  4. Click + NEW GOAL.
  5. For “Goal Setup,” choose Custom and then Continue.
  6. Give your goal a name, like Donated or Visited Donation page
    (i.e. if you don’t have a thank you page to be sure that someone actually donated).
  7. Leave the “Goal slot ID” as is.
  8. For “Type,” choose Destination, then Continue.
  9. Put in the URL for the page you want to track.
    For example, if the url is your-nonprofit.ca/donations/thankyou, just put /donations/thankyou in the box.
  10. Click Save at the bottom.

You’ll start to see data coming in for your goals if you go to the REPORTING tab, scroll down to Conversions on the left, and choose Goals > Overview.

Repeat these steps for any other pages you want to add in Goals.

Thank you!! And don’t forget to bring a laptop to the workshop

Download the Preparation Instructions

pre-work-for-analytics-workshop

Preparation: Google Adwords Hands-On Workshop

We’re super excited for our Google Adwords Hands-On Workshop. The event is now full and there’s a waiting list. Please un-RSVP on meetup if you can’t make it anymore.

To ensure we make the best use of the time please following the steps outlined below and complete the survey.

PREPARATION

Before arriving for the workshop please ensure that your organization has:

  1. A free TechSoup Canada account: http://techsoupcanada.ca/
  2. Applied for your Google Grant: http://www.techsoupcanada.ca/en/support/google/FAQ
  3. Identified three landing pages on your webiste with a trackable conversion point (newsletter, donation, volunteer form, etc.)
  4. Bring a laptop and water bottle to the workshop

If you haven’t applied for your Google Adwords grant yet here’s a step-by-step process courtesy of Shyrie Maharaj: http://j.mp/2bjIWBV

We’ll split into three groups:

  1. Low: getting the grant, getting started, understanding AdWords, etc.
  2. Medium: tracking, monitoring, starting to optimize, etc.
  3. High: negative keywords, conversion tracking, getting to Pro, etc.

To help us assign you please fill out the survey: http://j.mp/2aX5pBu

DETAILS

WHEN: Wednesday, August 31, 2016, 1:00 PM to 4:00 PM
WHERE: Groundswell Cafe, 556 Powell St, Vancouver, BC. (you can buy food and drinks from the cafe)

AGENDA

  • Intro – Brady
  • Quick Overview/Recap of AdWords and Ad Grant – Brady
  • Outline Day and Intro Team – Brady
  • Break Into Groups
    • Work Session 1
    • Break and Q/A 1
    • Work Session 2
    • Break and Q/A 2
  • Recap, Wrap Up

If you have any questions please reach out to me at [email protected]

Digital Makeover: Applications Now Open

Application deadline: 5pm, Wednesday, July 8

Website Makeover

Are you a super-small charity or nonprofit? Our team of dedicated volunteers wants to make you look professional and awesome! We’re seeking small organizations (5 or less staff) who have a very minimal digital presence who will join us to perform an intensive, free one-day makeover of your charity or nonprofit’s online presence.

Does this describe you?

  • A registered charity or nonprofit
    • That’s either all-volunteer or has less than 5 staff
  • Have no website
    • Or have a website that you’re embarrassed about?
  • Own your own domain name (ie. YourOrg.com)
    • But you’re still using your personal email address?

We will be giving three to five organizations free digital makeovers on Saturday, July 25 consisting of these services:

Services

  • Website makeover – We’ll make your existing WordPress website better! Or we’ll help you build a new, effective WordPress website in a day. These will be easy to keep updated with your most current information yourself.
  • Set up hosted email – We’ll help you set up email addresses with your domain in them so your organization looks professional. We’ll be using donated Google for Nonprofits accounts or the Office 365 system (available with free TechSoup account).
  • Marketing and Copy – We’ll help you write good marketing copy for your website with some starter SEO info to start you on the right foot for good google rankings.

Only need help with one of these things? No worries. Apply and we’ll try to help as many people as we can.

Details

  • When: Saturday, July 25. 10:00 AM – 4:00 PM
  • Where: The HiVE in gastown
  • How much: free (but you got to apply to be chosen!)

WORKSHOP: The Canadian Anti-Spam Act: What you need to know before July 1

Balancing Canadian Anti-Spam Legislation and Constituent Communication, Legal and Technical

A free two hour workshop on what you need to know before the new Canadian Anti-Spam Act goes into effect July 1 2014.

Learn how mass emails could, should or are supposed to work under the Canadian Anti-Spam Legislation.

This presentation will be delivered in partnership with Methodworks Consulting and include both Lawyers and Implementation Specialists.

Speakers: Maanit Zemel, Miller Thomson LLP​ and Jim Freer, Method Works Consulting

NOTE: this workshop is limited to 30 participants.

RSVP on Meetup.com

When: Monday, April 28, 2013, 2:00 PM – 4:30 PM

Where: UBC Learning Exchange, 612 Main Street, Vancouver.

TWITTER

  • Event hashtag: #Net2van
  • Host: @Net2van
  • Presenters: @maanitzemel + @methodworks + @Salsalito
  • Venue sponsor: @ubc_le

PRESENTERS

Maanit Zemel is a Partner with the law firm of Miller Thomson LLP, practicing out of the Toronto office, where she advises businesses, non-profit organizations, charities and individuals on a variety of legal issues. Ms. Zemel has substantial experience and expertise in internet and social media law, including Canada’s Anti-Spam Legislation (“CASL”), online privacy, online defamation, cyberbullying and cyber-security. As a member of Miller Thomson’s CASL Advisory Group, she assists her clients with developing and implementing practical policies and procedures for complying with CASL.

Jim Freer

Non-Profit Systems Consultant | Method Works Consulting

Jim is Method Works’ data guru. He is proficient with the range of Blackbaud’s web and fundraising product and has been professionally programming for over a decade. Today he’s here to speak about CASL (the Canadian Anti-Spam Legislation) and the importance of process, workflows, and systems in ensuring compliance with the new legislation.

ACCESSIBILITY

  • Mobility Access: This venue is NOT wheelchair accessible
  • Hearing Access: Speakers at this event will NOT use microphones.
  • Sight Access: Contact the organizers if you need an advance copy of the presentation.

We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.

[TICKETS] Social Media 101: Creating a Social Media Strategy

Our friends at University of Invoke (and co-producers of the Community Manager Forum) are offering a range of practical half-day courses to help equip individuals with the same knowledge and tools that Invoke Labs uses to help their clients succeed.

Social Media 101: Creating a Social Media Strategy

Date: Wednesday, 5 February 2014 from 1:00 PM to 5:00 PM
Promo code: NonProfitFriend – 30% off 🙂
RSVP http://goo.gl/3fGkNa

With Invoke Labs seasoned practitioners at the helm, you’ll learn what really grows and strengthens a community, as well as develop your own social media strategy. The course comes complete with a constructive 1:1 feedback session, and a 1 hour follow up consult to ensure that the strategy is transforming into action.

The University of Invoke is a new education initiative from Invoke Labs. We will be offering a range of practical half-day workshops to equip individuals with the knowledge and tools that we use to help the companies that we work with succeed.

Social Media 101: Creating a Social Media Strategy is the first of these courses to be offered.

Platforms and mediums to produce content, solidifying brand identity and a brand voice, identifying and connecting with target demographics and proving validity through measurement…

Gone are the days when social media was a task marketers did in their spare time. Today, social media is a key channel for building brand awareness, customer acquisition, retention and support for large and small brands alike. Developing an actionable plan specific to your product/service is as much a vital step as actually executing it.

In this course, you’ll learn from industry leaders and senior level practitioners on what really grows and strengthens a community, as well as develop your own social media strategy complete with a constructive 1:1 feedback session.

What is included?

  • A half-day workshop delivered by industry leaders
  • Snacks and refreshments on the day
  • A 1-hour follow up consultation with one of our expert staff
  • A follow up networking event approximately 2 weeks after the workshop to discuss progress and challenges with the group
  • A selection of materials to read before attending
  • A selection of materials for follow up reading

Who should attend?
This course is designed for anyone who is responsible for managing or contributing to an effective social media strategy. Marketing managers, community managers, social media co-ordinators, or anyone that wants to get a better return on their social media investment.

Video for Nonprofits Workshop: The Essential Elements of Storytelling

Whether you’re making a fundraising video or a video for your website, you have a story to tell. And with most people turning to the web for their news, information and entertainment needs, great video content is key to getting your message out. So how can you make the most of it?

The web loves comedy, brevity and surprise. It also thrives on originality, featuring stories that are often counter-intuitive.

This workshop will look at the essential elements of storytelling including three act structure, character, tone, and plot development. Participants will learn about specific approaches to capturing the emotional, human angle of their story, and how to inspire and engage their audience with a call to action.

Format: This event will include a lecture portion and an interactive portion to practice and implement your skills.

NOTE: this workshop is limited to 40 participants.

Steve Rosenberg is the Executive Director of Pull Focus Film School. He has produced over 50 videos for non-profits and charities.

RSVP on Meetup.com

When: Tuesday, February 11, 1:30 PM – 4:30 PM
Where: Pull Focus Film School, 306 Abbott St, Vancouver, BC.
Fee: Suggested donation of $10 collected at the door

Snacks and beverages will be provided.

RSVP on Meetup.com

TWITTER

  • Event hashtag: #Net2van
  • Host: @Net2van
  • Presenter: @pullfocusfilms

ACCESSIBILITY

  • Mobility Access: This venue is NOT wheelchair accessible.
  • Hearing Access: Speakers at this event will NOT use microphones.
  • Sight Access: Contact the organizers if you need an advance copy of the presentation.

We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.