Kimberly Shearon – 3 Keys to Rocking Your Next Integrated Campaign

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Kimberly Shearon – The Tao of Integrated Campaigns

3 Keys to Rocking Your Next Integrated Campaign

It seems that integrated campaigns are all the buzz these days. But what does “integration” even mean, how do you do it, and why bother with it? Ecojustice’s Kimberly Shearon shares three big lessons her team learned (the hard way) from its foray into the world of integrated campaigns. Also, pop culture references.

Kimberly Shearon, Ecojustice

Kimberly is Director of Strategic Communications at Ecojustice, Canada’s largest environmental law charity. She was born and raised on Vancouver’s North Shore, where she dreamed of becoming a journalist and changing the world. After a five-year foray out east for university and bouncing around some of the country’s top newsrooms, she turned in her media pass and joined the Ecojustice team. It has proven to be the perfect home for her and her love of em dashes, bicycles and wandering through the woods.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Chris Brandt – Social Media from the Top

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Chris Brandt – Social Media from the Top

Social Media from the Top

Should EDs & CEOs be posting on social media?

Chris Brandt, former ED of Music Heals, shares best practices for stewarding relationships and raising money with social media.

Social Media isn’t just your first point of contact with current and prospective donors, volunteers, and the media – it’s often the only one. The risk of not talking is that no one knows that you exist. How would you evaluate your organizations presence on social media? Are you involved in the conversation, either through the org’s channels or your own? You can’t be seen until you learn how to see.

Chris Brandt

Chris Brandt is the founder of Charity Agency, which helps businesses increase their charitable impact and helps charities improve their business. His background includes over 20 years in the music industry and 6 years as a nonprofit Executive Director, where he built a foundation from conception to directing over $1m in program funding in under 5 years. Chris is also the creator & instructor of the Music Business program at BCIT, which highlights the same marketing, promotional and entrepreneurial skills that are unique when applied within the nonprofit world. Chris can be found on Twitter & Instagram at @Traveldiaries & @CharityAgency.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Michael Johnston – How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact

Human centric technology use needs a structured approach that design thinking can help solve. Mike’s fast, fun session brings together how the Amish, Stanford Design School, and hjc use design thinking to help make the world a better place.

In this presentation, you’ll learn:

Michael Johnston, HJC

Mike has been a fundraiser for 30 years, and has worked with 100’s of social impact
and charitable organizations in Canada, the U.S., Europe, Latin America, and Asia
Pacific. Mike is an expert in fundraising innovation and integrated fundraising –
especially in the use of digital technologies and their effective integration with
traditional and new fundraising methods. He had a hand in creating some of the first digital fundraising tools and campaigns in the late 1990’s.

He is the author of two books: The Fund Raiser’s Guide to the Internet and The
Nonprofit Guide to the Internet and the editor of two books: Internet Strategies: Best
Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike is also a contributor to numerous books and magazines.

Mike was a founding Board Member of the Washington-based e-Philanthropy
Foundation, and was its first chair of its Education Committee. In addition, Michael
was the founding Foundation Chair for the first global charity online lottery,
www.globelot.com. He has helped to found, and Chair, the industry leading Integrated Marketing Advisory Board, www.imabgroup.net – a collection of leading fundraising agencies
and other related industry associations.

He is a current board member of the global fundraising capacity building nonprofit,
The Resource Alliance and was the first Chair for the Resource Alliance’s Fundraising Online web conference.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

KEYNOTE: Beth Kanter – The Happy Healthy Nonprofit

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

KEYNOTE: Beth Kanter – The Happy Healthy Nonprofit

The Happy Healthy Nonprofit: Linking Self-Care and Wellbeing to Organizational Impact

This keynote is about how and why it is important to treat self-care and a culture of well-being as an organizational strategy and cultural norm. When self-care initiatives are treated as “extras” instead of being built right into the fabric of an organization’s culture or leadership does not model the behavior, they often fall flat.

Beth will share the latest thinking on self-care and well-being in the nonprofit workplace based on the presenter’s book “The Happy Healthy Nonprofit: Strategies for Impact without Burnout.” Going beyond a narrow focus on physical health and wellness, she will share examples and insights from nonprofits that have created and implemented a culture of well-being in the workplaces that supports results.

Takeaways

  • Learn about the big return on investment that happens when your organization prioritizes well-being in the workplace
  • Understand the influence and role that leadership, employee engagement, and organizational culture play in implementing initiatives to encourage employee wellbeing
  • Learn about simple and examples to activate a culture of wellbeing in your organization’s workplace that truly has impact

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

KEYNOTE: Vu Le – Envisioning the Future Charitable Sector

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Vu Le – Envisioning the Future Charitable Sector

Envisioning the Future Charitable Sector

Given everything happening in the world, the nonprofit/charitable sector continues to play an urgent and critical role. But we face many challenges to fulfilling our full potential. What does the ideal sector look like? How will we get there? What are sacred cows we must let go?

Join Vu for a no-BS presentation filled with pictures of baby animals.

Vu Le

Vu Le (“voo lay”) is a writer, speaker, vegan, Pisces, and the Executive Director of Rainier ValleyCorps, a nonprofit in Seattle that promotes social justice by developing leaders of color, strengthening organizations led by communities of color, and fostering collaboration between diverse communities.

Vu’s passion to make the world better, combined with a low score on the Law School Admission Test, drove him into the field of nonprofit work, where he learned that we should take the work seriously, but not ourselves. There’s tons of humor in the nonprofit world, and someone needs to document it. He is going to do that, with the hope that one day, a TV producer will see how cool and interesting our field is and make a showabout nonprofit work, featuring attractive actors attending strategic planning meetings and filing 990 tax forms.

Known for his no-BS approach, irreverent sense of humor, and love of unicorns, Vu has been featured in dozens, if not hundreds, of his own blog posts at NonprofitAF.com, formerly nonprofitwithballs.com. 

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

CLOSED:Care2 Community Scholarships

NetSquared Vancouver has partnered with Care2 to provide five full scholarships to The Digital Nonprofit conference.

Care2 logo
Care2 is a network of millions of people around the globe, dedicated to building a better world. We use our cutting-edge technology and team of experienced campaigners to fuel the progressive movement by uniting our members with nonprofits and mission-based brands working on the causes they care about.

The sponsorship will be used to fund scholarships for nonprofit staffers unable to afford the conference fee of $150. The scholarships will prioritize people working for organizations serving marginalized people.

Application deadline: May 1. Successful applicants will be notified by May 15, 2019.

Limited Time $10,000 Nonprofit Training Grant – Apply now for Digital Marketing Skills Training

News from our friends at Digital Hospitality.

Great news for nonprofits who have wanted to provide your staff with better professional training but haven’t been able to because of lack of funding. We were notified by one of our partners and supporters, Digital Hospitality, that there is a limited time available training grant that nonprofits can take advantage of for skills training.

$10,000 Grant

Digital Marketing Skills Training

Only available while funding lasts, nonprofits can apply for a BC training grant that reimburses up to 100 percent of the cost associated with skills training programs. To take advantage of this, Digital Hospitality has a digital marketing training program redesigned for nonprofits which would be eligible for the training grant. This provides your staff access to digital marketing training used by large businesses and an opportunity where you can learn from top digital marketers recognized by google. 

If you are interested in learning more about the $10,000 training grant, fill out this form and you’ll receive follow up information regarding the details about eligibility and they can also answer any questions you might have.


Learn more about the training grant

What’s the future of technology and social media? Let’s ask the next generation!

What’s the future of technology and social media? Let’s ask the next generation!

 
 
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Darren Barefoot hosted a series of short on-stage interviews with three young people – a teenager, a college-student and a 20-something – about how they use technology and social channels.

Recorded live at the HiVE in Vancouver, April 2 2019. See the full event description at https://www.meetup.com/net2van/events/256476241/

And for inspiration to get started check out “HOW TO SPEAK GEN Z

How Young People Use Digital Technology – Hosted by Darren Barefoot

What’s the future of technology and social media? Let’s ask the next generation!

Darren Barefoot hosted a series of short on-stage interviews with three young people – a teenager, a college-student and a 20-something – about how they use technology and social channels.

Recorded live by NetSquared Vancouver at the HiVE in Vancouver, April 2 2019

Signs Your Nonprofit Staff are Heading to Burnout (and you too!)

Take a breath in, then out. Your work pile just got bigger. Your board wants you to host another event, your best volunteer just left, and you’re starting to question how long you can keep this up…

For some, this doesn’t just happen once in a while. It seems like slogging through, and always being buried in a backlog, is just normal for many nonprofit leaders.

That’s why I’m anxiously counting down the days to The Digital Nonprofit 2019 conference in June! (Go here to get tickets) Beth Kanter will be presenting a keynote talk titled The Happy Healthy Nonprofit: Linking Self-Care and Wellbeing to Organizational Impact – just in time for many nonprofits who need to hear this message.

But, even through the struggle, nonprofit work is very rewarding. You still get rushes of satisfaction that keep you going. That’s why it can be hard to step back and have the awareness to contemplate if you’re burning yourself out.

But what about your staff or volunteers?

It’s much easier to work on ourselves, but what about recognizing issues with staff or volunteers?

Are you working them to the point of burn out?

Probably not intentionally. Often, the pressure of working long hours, and giving it that extra push to get it all done, sneaks out of nowhere. It’s an unwritten expectation that’s absorbed through the culture and accelerated by our own compassionate, helpful personalities.

What’s the harm in asking?

As a leader, you might have the perception that “I’m not forcing anyone to do anything. I just asked, and they jumped on the idea”.

It’s fantastic that you have such inspired employees or volunteers. However, the reason they’re working for a nonprofit is likely a desire to help others. This makes it so easy for them to say YES.

I know because I’m the same way. I used to volunteer to lead music at church. It started out occasionally, then once a month, then somebody left and I was doing it almost every week. What was initially a fun contribution, turned into an overwhelming obligation.

When I hear of a need, my immediate reaction is, “I can do something to help”. I pile on the work and tend to overload myself. The kicker? I’m totally excited to do it, so you wouldn’t know it’s even an issue!

Well, you wouldn’t know until later… I eventually had enough and dropped out of that music role completely.

So as a leader, it’s your job to help your staff recognize signs of burnout. You need to be conscious of the culture you’re creating and actively battle against it to keep your people refreshed, passionate, and productive.

In her new book, Beth Kanter revealed key signs of burnout for nonprofit fundraisers, but it also applies to you and your nonprofit staff and volunteers. Beth’s new book, The Happy, Healthy Nonprofit, co-written with Aliza Sherman, is also her inspiration for her upcoming keynote presentation at The Digital Nonprofit Conference 2019, June 11 in Vancouver.

Visit the event page to register for tickets

1st Sign: Irritation at Small (seemingly insignificant) Things

You might hear of a staff member that’s causing issues with people and getting overly frustrated at printer jams. Yes, people have bad days, but if this happens frequently, it might be time to check in with them (or check in with yourself), as burnout might be around the corner.

As Beth Kanter explains it, “every nonprofit fundraiser has to put up with some annoyances, but if you’re feeling like you’re at your wit’s end at the start of the day, you might be burning out. Left unchecked, this can evolve into angry outbursts and serious arguments both at home and at work.”

2nd Sign: Frequent Distractions and Lack of Focus

This can be a bit hard to recognize in others, and it can also have multiple causes, but when you’re getting overworked and stressed, an obvious symptom can be distractions. You end up finding yourself, or your staff, seeking out more chit chat than usual. Or those phones are out frequently, and Facebook is on the computer screen more often than usual. When productivity is dropping like this it could be from feeling so overworked that sitting down to pick 1 task out of the 100 seems impossible. Finding distractions is much easier.

3rd Sign: Feeling Sluggish and Tired Despite Sleeping Well

Again there can be a variety of reasons that your staff could seem tired, and to uncover this sign you probably need to start having conversations with people. Begin by asking them questions with genuine concern about their health and their sleep. Ruling these out will help you determine if this is a sign of burnout – or simply just a cold that won’t go away.

If you feel you’re too close to the situation, try asking other colleagues about the employees in question. Often people are more comfortable chatting to people who are not their direct boss.

4th Sign: Consistently Working Overtime

This can be a difficult one because if it’s a reality, it’s usually because there is work that NEEDS to be done, right? Well, that might be the case, but if you or your staff are constantly working overtime, it means they’re not refreshing.

Former FBI agent, Chris Voss, says that people are up to 30% smarter when they’re in a positive frame of mind. I would say relaxation and time with family and friends helps you to be in a positive frame of mind. So you can do the math on how productivity and performance would be dragged down by being overworked.

Get Back a Healthy Workplace

Of course, this doesn’t apply to just your staff, it’s your volunteers, it’s your board, and it’s you too. We’re all susceptible to getting burnt out. These signs don’t always result in quitting, but it can lead to a lot of contagious negativity in the workplace, poor health, and a drain of resources.

So next time you’re saying hi to an employee, skipping your lunch, or getting frustrated at nothing. Think about Beth’s 4 warning signs of burnout. Once identified, then you can dive deeper and take action.

If you’d like to dive deeper into this topic, come hang out with NetSquared, Beth Kanter, Vu Le, and over 200 other nonprofit leaders at The Digital Nonprofit Conference 2019.

Register for tickets today (limited availability for early bird pricing!)