Keynote – The Leadership That Digital Demands

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

The leadership digital demands

The Leadership That Digital Demands

Digital touches every aspect of an organization, so it needs strategic, next-level leadership if its truly going to thrive. Because it’s not just the work itself; it’s also about the best ways to get the work done. You’ll learn how to structure digital teams, and what to ask for and expect from them. You’ll also understand the importance of silo busting, iterative processes, collaboration frameworks and how the customer experience (CX) demands of digital can change organizational culture. From strategic culture through leadership, and talent Shoni and Ryann will walk you through the requirements of a thriving digital environment.

Shoni Field

Shoni is Chief Development Officer at the BC SPCA, overseeing a full spectrum fundraising program raising $30+ million annually. She has been fundraising for 21 years, specializing in direct response. She presents on digital fundraising nationally and internationally. When not fundraising she advocates for voting reform and bakes fancy cakes.

Ryann Miller

Hi I’m Ryann Miller, Director of Partnership at Grassriots, a boundaries-pushing global strategic and creative agency based in Toronto, that serves the social profit sector. I help social profits use digital and integrated strategies for fundraising, marketing, advocacy and engagement. I’ve been doing and learning digital for 13 years: most recently at Care2 for 8 years, where I helped to build the Canadian market. I’m big on sector growth, big on building relationships, and big on leveraging digital maturity to help organizations level up. I have two little boys and one big dog, and they’re the focus of much of my non-working hours.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

5 Biggest Mistakes Executive Directors Make on Social Media [with Chris Brandt]

See Chris Brandt at The Digital Nonprofit 2019.

As a founder or executive director of a nonprofit, the decisions you make around social media can be as important as almost any other in your organization.

One flop and the world can come at you with pitchforks. One hit and you’re riding the Lemons for Leukemia all the way to the world record of donor registrations in a day.

But in actuality, the chances of that are slim-to-none, and the biggest mistakes are usually around tactical choices that stifle your chances of growth.

We all hope for online success like the Lemons for Leukemia campaign, or the ice-bucket challenge. Something that goes so viral that my parents can find out about it, and they still txt 2day like ppl did long b4 smartphones.

However, slow, steady growth is often the path of most nonprofit’s social media, that is, unless you’re falling into these 5 biggest mistakes.

I was fortunate to have a conversation with Chris Brandt, founder of Charity Agency and former ED of Music Heals, about his experience with social media, and the mistakes he sees EDs making.

Chris will also be speaking on this very topic at the Digital Nonprofit Conference on June 11, 2019. His talk is titled: Social Media from the Top, and in this interview, we get a brief look into how he sees this space. (Tickets still available, see him and 6 other expert presenters in person).

Oh and I think I forgot to mention that Chris was able to secure a $280,000 donation as a result of activities on Instagram. Still think social media is a nice-to-have afterthought?

Mistake #1: Not Being On Social Media Yourself

Okay, without being too blatantly obvious, Chris explains that many executive directors feel that having the organization’s voice is enough online. The thing is, social media is about people and as a leader you need to be the face of your organization. Of course, you already know this, but it absolutely extends to social media too.

So you really have two options, you can either be entrenched in your organization’s accounts, or even better, use your own personal brand to spread the message.

“People donate to their friends and people doing great work, not to organizations”

– Chris Brandt

If you can give a very real and transparent look at the work from your perspective, it will go a long way for stewardship and fundraising.

Mistake #2: Thinking You Have Nothing to Say

Just last week a grilled cheese sandwich caught my eye on Instagram and reconnected a relationship that faded away over a year ago. It gave me a reason to message that person again. True story.

I know what you’re thinking, and you’re absolutely right. Posting a picture of your lunch isn’t going to get people to donate to your organization. But showing the real you, and the work you do builds relationships. And again, as Chris said before, “people donate to their friends”.

But let’s say lunch selfies aren’t your thing, the options are truly endless. A meeting you had with a friend, an update from your program, the staff meeting, the new design work you’re doing. These are all part of your story.

The important part here is that if you post once a month, these posts seem insignificant. But if you’re regularly posting with a mixture of content, those small, seemingly mundane events of the day begin to paint the bigger picture. The picture of you out in front leading an organization that’s tackling a mission worthy of support.

Expert Tip

Don’t be afraid to think small, especially with visual content.

Chris gives an example of a music event he did that involved children. Limited by wanting to protect their privacy on social media, he quickly snapped a picture of the ukuleles all lined up and wrote a post about the experience. Small details can mean big stories.

Mistake #3: Focusing on Media Instead of Social in Social Media

I mentioned Chris was able to secure a $280,000 donation from activities on Instagram, which is proof that social media is absolutely a fundraising tool.

BUT, and here’s the big one, it is not simply an advertising platform. Many executive directors get sucked into thinking, “we’re low on donations this month, let’s send a message asking for donations on Facebook” or “we have an event coming up, let’s post about it to get attendees”.

While neither of those is inherently bad, always focusing on broadcasting your organization’s needs is not what social media platforms were designed for.

“80-90% of your social shouldn’t be about selling or asking”, said Chris.

So what else is there you ask? Connect with people. Comment on their posts, or respond to their comments. Share posts that THEY would find value in, not you. Ask questions, listen and respond. That is what being social means.

Mistake #4: Leaving Your Social Media to Someone Else

“Would you put an intern or volunteer in front of a million dollar donor? You just did when you outsourced your social media.”

– Chris Brandt

There’s so much behind this statement. First of all, we could be talking about your organization’s social account, or we could be talking about your personal one as the ED, it doesn’t matter.

While you might think social media is an afterthought, everyone from strangers, to volunteers, to spam accounts, right up to your biggest donors and sponsors could be watching any and all of your posts on social media. This is why it’s critical to have the proper voice behind your accounts, and why your voice as the ED is so valuable.

Expert Tip

If you are going to outsource the management of your accounts to interns, have them take control of the in-between, non-critical content. Have a couple months before your next big event? Get them to share pieces of your newsletter and call-to-actions to subscribe.

Mistake #5: Not Understanding or Targeting Your Audience

This also comes down to the idea of creating value for your audience instead of value for your organization. What posts can you share that your ideal follower would like to engage with?

Chris shared an example of how one of their most engaging posts at Music Heals one year was actually a reposted photo of Adele when she was touring the Vancouver area. They understood their audience, musicians and music fans, and gave them content to engage with without asking for anything in return.

This idea that you should be targeting a specific group of people comes naturally to some organizations and can be a struggle for others. But just know, that targeting a specific audience makes this entire process 10x easier and more impactful for your followers.

Expert Tip

Spend a few minutes and get clear on your target audience, then think about what you could share that’s NOT about your organization, but still provides value to that community.

Want More? The Digital Nonprofit 2019 is Coming Up

To dive deep into this topic on how you, as an executive director, can lead your organization online, consider attending NetSquared’s all-day conference in June.

Join over 200 other nonprofit professionals, executive directors, and industry influencers to watch Chris present, as well as keynotes from Beth Kanter and Vu Le.

This conference sells out fast every year, so be sure to get your tickets early!

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!


WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

  • When: Wednesday, June 12. 9:00 AM – 12:30 PM
  • Where: Creekside Community Centre
  • Price: $50 / $25 with a ticket to The Digital Nonprofit
WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

WORKSHOP: Nonprofit Digital Marketing Strategy – The Secret Sauce

Beth Kanter will be hosting a workshop for organizations wanting to invest in improving their digital strategy. This hands-on workshop will be limited to 75 attendees.

Social media, mobile phone adoption, new digital payment methods, bots … there are so many digital channels for nonprofit marketers to engage and connect with people, and convert them to live long supporters. But with so many free and low-cost tools out there, how do you decide where to invest your time and resources for the most impact? How do you quickly and easily test those decisions to improve results?

This interactive workshop will help nonprofit marketers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience. This workshop is highly participatory, using hands-on methods and will draw from design thinking methods. It will focus on strategy, not tactics.

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Kimberly Shearon – 3 Keys to Rocking Your Next Integrated Campaign

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Kimberly Shearon – The Tao of Integrated Campaigns

3 Keys to Rocking Your Next Integrated Campaign

It seems that integrated campaigns are all the buzz these days. But what does “integration” even mean, how do you do it, and why bother with it? Ecojustice’s Kimberly Shearon shares three big lessons her team learned (the hard way) from its foray into the world of integrated campaigns. Also, pop culture references.

Kimberly Shearon, Ecojustice

Kimberly is Director of Strategic Communications at Ecojustice, Canada’s largest environmental law charity. She was born and raised on Vancouver’s North Shore, where she dreamed of becoming a journalist and changing the world. After a five-year foray out east for university and bouncing around some of the country’s top newsrooms, she turned in her media pass and joined the Ecojustice team. It has proven to be the perfect home for her and her love of em dashes, bicycles and wandering through the woods.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Chris Brandt – Social Media from the Top

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Chris Brandt – Social Media from the Top

Social Media from the Top

Should EDs & CEOs be posting on social media?

Chris Brandt, former ED of Music Heals, shares best practices for stewarding relationships and raising money with social media.

Social Media isn’t just your first point of contact with current and prospective donors, volunteers, and the media – it’s often the only one. The risk of not talking is that no one knows that you exist. How would you evaluate your organizations presence on social media? Are you involved in the conversation, either through the org’s channels or your own? You can’t be seen until you learn how to see.

Chris Brandt

Chris Brandt is the founder of Charity Agency, which helps businesses increase their charitable impact and helps charities improve their business. His background includes over 20 years in the music industry and 6 years as a nonprofit Executive Director, where he built a foundation from conception to directing over $1m in program funding in under 5 years. Chris is also the creator & instructor of the Music Business program at BCIT, which highlights the same marketing, promotional and entrepreneurial skills that are unique when applied within the nonprofit world. Chris can be found on Twitter & Instagram at @Traveldiaries & @CharityAgency.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Michael Johnston – How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact

Human centric technology use needs a structured approach that design thinking can help solve. Mike’s fast, fun session brings together how the Amish, Stanford Design School, and hjc use design thinking to help make the world a better place.

In this presentation, you’ll learn:

Michael Johnston, HJC

Mike has been a fundraiser for 30 years, and has worked with 100’s of social impact
and charitable organizations in Canada, the U.S., Europe, Latin America, and Asia
Pacific. Mike is an expert in fundraising innovation and integrated fundraising –
especially in the use of digital technologies and their effective integration with
traditional and new fundraising methods. He had a hand in creating some of the first digital fundraising tools and campaigns in the late 1990’s.

He is the author of two books: The Fund Raiser’s Guide to the Internet and The
Nonprofit Guide to the Internet and the editor of two books: Internet Strategies: Best
Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike is also a contributor to numerous books and magazines.

Mike was a founding Board Member of the Washington-based e-Philanthropy
Foundation, and was its first chair of its Education Committee. In addition, Michael
was the founding Foundation Chair for the first global charity online lottery,
www.globelot.com. He has helped to found, and Chair, the industry leading Integrated Marketing Advisory Board, www.imabgroup.net – a collection of leading fundraising agencies
and other related industry associations.

He is a current board member of the global fundraising capacity building nonprofit,
The Resource Alliance and was the first Chair for the Resource Alliance’s Fundraising Online web conference.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

KEYNOTE: Beth Kanter – The Happy Healthy Nonprofit

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

KEYNOTE: Beth Kanter – The Happy Healthy Nonprofit

The Happy Healthy Nonprofit: Linking Self-Care and Wellbeing to Organizational Impact

This keynote is about how and why it is important to treat self-care and a culture of well-being as an organizational strategy and cultural norm. When self-care initiatives are treated as “extras” instead of being built right into the fabric of an organization’s culture or leadership does not model the behavior, they often fall flat.

Beth will share the latest thinking on self-care and well-being in the nonprofit workplace based on the presenter’s book “The Happy Healthy Nonprofit: Strategies for Impact without Burnout.” Going beyond a narrow focus on physical health and wellness, she will share examples and insights from nonprofits that have created and implemented a culture of well-being in the workplaces that supports results.

Takeaways

  • Learn about the big return on investment that happens when your organization prioritizes well-being in the workplace
  • Understand the influence and role that leadership, employee engagement, and organizational culture play in implementing initiatives to encourage employee wellbeing
  • Learn about simple and examples to activate a culture of wellbeing in your organization’s workplace that truly has impact

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

KEYNOTE: Vu Le – Envisioning the Future Charitable Sector

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Vu Le – Envisioning the Future Charitable Sector

Envisioning the Future Charitable Sector

Given everything happening in the world, the nonprofit/charitable sector continues to play an urgent and critical role. But we face many challenges to fulfilling our full potential. What does the ideal sector look like? How will we get there? What are sacred cows we must let go?

Join Vu for a no-BS presentation filled with pictures of baby animals.

Vu Le

Vu Le (“voo lay”) is a writer, speaker, vegan, Pisces, and the Executive Director of Rainier ValleyCorps, a nonprofit in Seattle that promotes social justice by developing leaders of color, strengthening organizations led by communities of color, and fostering collaboration between diverse communities.

Vu’s passion to make the world better, combined with a low score on the Law School Admission Test, drove him into the field of nonprofit work, where he learned that we should take the work seriously, but not ourselves. There’s tons of humor in the nonprofit world, and someone needs to document it. He is going to do that, with the hope that one day, a TV producer will see how cool and interesting our field is and make a showabout nonprofit work, featuring attractive actors attending strategic planning meetings and filing 990 tax forms.

Known for his no-BS approach, irreverent sense of humor, and love of unicorns, Vu has been featured in dozens, if not hundreds, of his own blog posts at NonprofitAF.com, formerly nonprofitwithballs.com. 

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

CLOSED:Care2 Community Scholarships

NetSquared Vancouver has partnered with Care2 to provide five full scholarships to The Digital Nonprofit conference.

Care2 logo
Care2 is a network of millions of people around the globe, dedicated to building a better world. We use our cutting-edge technology and team of experienced campaigners to fuel the progressive movement by uniting our members with nonprofits and mission-based brands working on the causes they care about.

The sponsorship will be used to fund scholarships for nonprofit staffers unable to afford the conference fee of $150. The scholarships will prioritize people working for organizations serving marginalized people.

Application deadline: May 1. Successful applicants will be notified by May 15, 2019.

Limited Time $10,000 Nonprofit Training Grant – Apply now for Digital Marketing Skills Training

News from our friends at Digital Hospitality.

Great news for nonprofits who have wanted to provide your staff with better professional training but haven’t been able to because of lack of funding. We were notified by one of our partners and supporters, Digital Hospitality, that there is a limited time available training grant that nonprofits can take advantage of for skills training.

$10,000 Grant

Digital Marketing Skills Training

Only available while funding lasts, nonprofits can apply for a BC training grant that reimburses up to 100 percent of the cost associated with skills training programs. To take advantage of this, Digital Hospitality has a digital marketing training program redesigned for nonprofits which would be eligible for the training grant. This provides your staff access to digital marketing training used by large businesses and an opportunity where you can learn from top digital marketers recognized by google. 

If you are interested in learning more about the $10,000 training grant, fill out this form and you’ll receive follow up information regarding the details about eligibility and they can also answer any questions you might have.


Learn more about the training grant