Tag Archives: DNP2018

Digital Teams in 2018: The New Landscape of Digital Engagement

See Jason Mogus at The Digital Nonprofit conference on June 11. Tix on sale now!

The state of digital teams inside our nonprofits often reflects deeper issues of culture and structure and how well adapted our institutions are to today’s communications landscape. So what’s going on with digital teams today? What team structures, roles, and behaviours are producing the best outcomes? Are we getting better at cross-silo and cross-channel communications? Are we set up to really deliver on the promise of digital engagement?

Jason Mogus has been a digital structure geek for two decades, and his firm recently released their 3rd report on Nonprofit Digital Teams. He will share highlights from the report, trends over time, and war stories working inside institutions of all shapes and sizes. Then you’ll get a chance to solve for digital structure issues at your organization in real time!

Key takeaways from the 2018 Digital Teams Report include:

  • When digital leads, we win. Having digital leaders on senior management teams and shaping new campaigns and initiatives is now proven to lead to more successful digital programs
  • Is engagement just a word? The vast majority of respondents don’t measure engagement and lack dedicated staff + budget to lead it, showing engagement is still more of a concept than a deeply valued reality
  • Distributed digital skills leads to better programs. We found teams with the highest performance digital programs are overwhelmingly using the hybrid team structure model
  • We still struggle with structure. Three-quarters of teams have been re-structured in the past 3 years, yet only 10% find their structure to be highly effective. That’s a lot of painful change leading to uncertain results

Covering topics ranging from where digital teams now live, today’s key roles, shifts in team structures, sources of cross-departmental tension, and how we develop digital leaders, we offer an insight for each data point, and include four recommendations for helping our organizations become more effective by building better digital teams.

Crash Report! with Rob Cottingham

Digital transformation is all fun and games… until it isn’t! Rob Cottingham, co-founder of the very first social media agency, shares lessons learned at The Digital Nonprofit conference. 

… or “Sorry for breaking your nonprofit”

Digital transformation sure sounds like fun… the same way bathroom renovations do. Then you start finding black mold and structural damage, and before you know it your place is stripped down to the studs and you’re booking a three-month stay in a Motel 6. Rob kicks off the afternoon with a bracing look at what we’ve let ourselves in for — as well as the surprising upsides of disruption.

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Rob Cottingham is Canada’s leading progressive speechwriter, presentation coach and leadership communications strategist. He’s the cofounder of Social Signal, the world’s oldest social media agency, where he worked closely with a wide range of nonprofits. Rob draws the Noise to Signal cartoon on life, work and business in an online world, and performs as a standup comic wherever there’s a stage and a mic.

How Do You Attract Tech-Literate Talent? – See Crystal Henrickson at #DNP2018

How do you attract tech-literate talent? The competition for talent continues to grow, and while some nonprofits only use dollars as their competitive advantage, savvy organizations are turning towards attraction and retention strategies that individuals really want: work autonomy, location-independence and mobility. But, it’s not as simple as unplugging. Learn the key elements (and debunk the myths) to creating a remote-friendly employee culture.

See Crystal and 15 digital strategy experts at The Digital Nonprofit June 11, 2018.

Crystal Henrickson, CPCC, ACC Career and Leadership Coach, Talent Collective

Certified leadership + career coach and culture engagement strategist, Crystal works with new and seasoned leaders to develop engaged employee experiences. Scaling teams, developing leadership communication skills, mapping out professional development plans, and designing distributed and remote workplace solutions, are supported by her professional experiences in community building, marketing, sales, social media engagement, recruitment, distributed + localized team management.

Crystal has had the opportunity to drive talent, culture, marketing and community strategies at over 30 technology-focused companies like Yelp, Chimp, Invoke and Spring. Crystal is a location independent business owner and when not working, can be found in her garden, surrounded by a family of ducks, hens and a goose named Veruca.