Tag Archives: DNP2019

Handouts – Beth Kanter’s Nonprofit Digital Marketing Strategy Workshop

Handouts from Beth Kanter’s Nonprofit Digital marketing Strategy workshop at The Digital Nonprofit. This workshop was made possible through the special support of our friends at Harvey McKinnon Associates.

SLIDES

HANDOUTS

PHOTOS

Photos from the workshop, including group photo and worksheets.

Digital Marketing – The Secret Sauce workshop at #DNP2019

RESOURCES

Digital Strategy Links

Social Media Trends and Research for 2019

Care2 Digital Outlook Strategy

http://www.care2services.com/2019-digital-outlook-report

Social Media Research Studies

https://buffer.com/state-of-social-2019

The Bots Are Here: Nonprofits in the Age of Automation

Personas

Nonprofit Guide for Personas
https://blog.hubspot.com/marketing/a-nonprofits-guide-to-building-audience-personas#sm.00017mih1cka5f1bzqi1gfppa52kb

How To Use Personas

https://www.theguardian.com/voluntary-sector-network/2013/jul/29/marketing-personas-nonprofits-fundraisers

Best Practices to Develop Donor Personas

How To Create Personas

https://www.brandwatch.com/blog/buyer-personas-wrong

Empathy Maps

How To Use Empathy Maps To Make Your Messaging Relevant to Donors
https://www.causevox.com/blog/making-your-message-relevant-empathy-maps/

What is An Empathy Map?

Storytelling

Fox Valley Humane Association: Example

Nonprofit Storytelling Best Practices

Transmedia Storytelling

http://www.howtostory.be/transmedia-storytelling-whats-in-a-name

Social Media Strategy

Social Media Plan

https://blog.bufferapp.com/social-media-marketing-plan

Social Media Audit

https://blog.bufferapp.com/social-media-audit

Content

10 Steps to Improve Your Nonprofit’s Content Calendar
https://nptechforgood.com/2019/01/17/10-steps-to-improve-your-nonprofits-social-media-content-calendar-in-2019/

Repurpose Your Content

Content Creation Process

Writing Good Headlines

http://socialmediaslant.com/emotional-marketing-value-headlines

https://blog.hubspot.com/marketing/headline-writing-tips#sm.00017mih1cka5f1bzqi1gfppa52kb

https://www.poynter.org/2014/top-8-secrets-of-how-to-write-an-upworthy-headline/255886/

Visual Content Tools

https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content

http://blog.hubspot.com/marketing/visual-content-creation-social-media

Social Media Optimization

How To Craft the Perfect Social Media Post

https://blog.bufferapp.com/how-to-craft-the-perfect-post-on-facebook-twitter-and-instagram

Facebook Video

Facebook Live

Facebook Messenger Bots

Creative Ways To Share Your Content

social-media-content-ideas-infographic-bw.png

Best Times to Post on Social Media Channels

https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

Engagement

https://blog.bufferapp.com/engage-quickly-authentically

Twitter Chats
http://www.bethkanter.org/twitter-chat/

Social Media Management

https://blog.bufferapp.com/social-media-management-tools

Champions

Leading on Social Media for Staff/Board

How Your CEO Can Use Social for Thought Leadership

Influencer Strategy

Message Amplification

http://sethgodin.typepad.com/seths_blog/2013/08/message-amplification-isnt-linear.html

Measurement

Social Media Metrics and Measurement

https://blog.bufferapp.com/learn-social-media-analytics

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Keynote – The Leadership That Digital Demands

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

The leadership digital demands

The Leadership That Digital Demands

Digital touches every aspect of an organization, so it needs strategic, next-level leadership if its truly going to thrive. Because it’s not just the work itself; it’s also about the best ways to get the work done. You’ll learn how to structure digital teams, and what to ask for and expect from them. You’ll also understand the importance of silo busting, iterative processes, collaboration frameworks and how the customer experience (CX) demands of digital can change organizational culture. From strategic culture through leadership, and talent Shoni and Ryann will walk you through the requirements of a thriving digital environment.

Shoni Field

Shoni is Chief Development Officer at the BC SPCA, overseeing a full spectrum fundraising program raising $30+ million annually. She has been fundraising for 21 years, specializing in direct response. She presents on digital fundraising nationally and internationally. When not fundraising she advocates for voting reform and bakes fancy cakes.

Ryann Miller

Hi I’m Ryann Miller, Director of Partnership at Grassriots, a boundaries-pushing global strategic and creative agency based in Toronto, that serves the social profit sector. I help social profits use digital and integrated strategies for fundraising, marketing, advocacy and engagement. I’ve been doing and learning digital for 13 years: most recently at Care2 for 8 years, where I helped to build the Canadian market. I’m big on sector growth, big on building relationships, and big on leveraging digital maturity to help organizations level up. I have two little boys and one big dog, and they’re the focus of much of my non-working hours.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

  • When: Wednesday, June 12. 9:00 AM – 12:30 PM
  • Where: Creekside Community Centre
  • Price: $50 / $25 with a ticket to The Digital Nonprofit
WORKSHOP with Beth Kanter – Nonprofit Digital Marketing Strategy: The Secret Sauce

WORKSHOP: Nonprofit Digital Marketing Strategy – The Secret Sauce

Beth Kanter will be hosting a workshop for organizations wanting to invest in improving their digital strategy. This hands-on workshop will be limited to 75 attendees.

Social media, mobile phone adoption, new digital payment methods, bots … there are so many digital channels for nonprofit marketers to engage and connect with people, and convert them to live long supporters. But with so many free and low-cost tools out there, how do you decide where to invest your time and resources for the most impact? How do you quickly and easily test those decisions to improve results?

This interactive workshop will help nonprofit marketers boost their digital strategy using a simple canvas, “Ready, Set, Go,” that will allow them to quickly develop and test a strategy that connects with your audience. This workshop is highly participatory, using hands-on methods and will draw from design thinking methods. It will focus on strategy, not tactics.

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Kimberly Shearon – 3 Keys to Rocking Your Next Integrated Campaign

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Kimberly Shearon – The Tao of Integrated Campaigns

3 Keys to Rocking Your Next Integrated Campaign

It seems that integrated campaigns are all the buzz these days. But what does “integration” even mean, how do you do it, and why bother with it? Ecojustice’s Kimberly Shearon shares three big lessons her team learned (the hard way) from its foray into the world of integrated campaigns. Also, pop culture references.

Kimberly Shearon, Ecojustice

Kimberly is Director of Strategic Communications at Ecojustice, Canada’s largest environmental law charity. She was born and raised on Vancouver’s North Shore, where she dreamed of becoming a journalist and changing the world. After a five-year foray out east for university and bouncing around some of the country’s top newsrooms, she turned in her media pass and joined the Ecojustice team. It has proven to be the perfect home for her and her love of em dashes, bicycles and wandering through the woods.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Chris Brandt – Social Media from the Top

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

Chris Brandt – Social Media from the Top

Social Media from the Top

Should EDs & CEOs be posting on social media?

Chris Brandt, former ED of Music Heals, shares best practices for stewarding relationships and raising money with social media.

Social Media isn’t just your first point of contact with current and prospective donors, volunteers, and the media – it’s often the only one. The risk of not talking is that no one knows that you exist. How would you evaluate your organizations presence on social media? Are you involved in the conversation, either through the org’s channels or your own? You can’t be seen until you learn how to see.

Chris Brandt

Chris Brandt is the founder of Charity Agency, which helps businesses increase their charitable impact and helps charities improve their business. His background includes over 20 years in the music industry and 6 years as a nonprofit Executive Director, where he built a foundation from conception to directing over $1m in program funding in under 5 years. Chris is also the creator & instructor of the Music Business program at BCIT, which highlights the same marketing, promotional and entrepreneurial skills that are unique when applied within the nonprofit world. Chris can be found on Twitter & Instagram at @Traveldiaries & @CharityAgency.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

Michael Johnston – How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

How Design Thinking Can Lead to the More Effective Use of Technology for Social Impact

Human centric technology use needs a structured approach that design thinking can help solve. Mike’s fast, fun session brings together how the Amish, Stanford Design School, and hjc use design thinking to help make the world a better place.

In this presentation, you’ll learn:

Michael Johnston, HJC

Mike has been a fundraiser for 30 years, and has worked with 100’s of social impact
and charitable organizations in Canada, the U.S., Europe, Latin America, and Asia
Pacific. Mike is an expert in fundraising innovation and integrated fundraising –
especially in the use of digital technologies and their effective integration with
traditional and new fundraising methods. He had a hand in creating some of the first digital fundraising tools and campaigns in the late 1990’s.

He is the author of two books: The Fund Raiser’s Guide to the Internet and The
Nonprofit Guide to the Internet and the editor of two books: Internet Strategies: Best
Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike is also a contributor to numerous books and magazines.

Mike was a founding Board Member of the Washington-based e-Philanthropy
Foundation, and was its first chair of its Education Committee. In addition, Michael
was the founding Foundation Chair for the first global charity online lottery,
www.globelot.com. He has helped to found, and Chair, the industry leading Integrated Marketing Advisory Board, www.imabgroup.net – a collection of leading fundraising agencies
and other related industry associations.

He is a current board member of the global fundraising capacity building nonprofit,
The Resource Alliance and was the first Chair for the Resource Alliance’s Fundraising Online web conference.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

KEYNOTE: Beth Kanter – The Happy Healthy Nonprofit

The Digital Nonprofit is Vancouver’s premier conference for nonprofit leaders engaged in digital transformation. The event is specifically designed to help nonprofits and charities learn about the models and tools needed to succeed.

KEYNOTE: Beth Kanter – The Happy Healthy Nonprofit

The Happy Healthy Nonprofit: Linking Self-Care and Wellbeing to Organizational Impact

This keynote is about how and why it is important to treat self-care and a culture of well-being as an organizational strategy and cultural norm. When self-care initiatives are treated as “extras” instead of being built right into the fabric of an organization’s culture or leadership does not model the behavior, they often fall flat.

Beth will share the latest thinking on self-care and well-being in the nonprofit workplace based on the presenter’s book “The Happy Healthy Nonprofit: Strategies for Impact without Burnout.” Going beyond a narrow focus on physical health and wellness, she will share examples and insights from nonprofits that have created and implemented a culture of well-being in the workplaces that supports results.

Takeaways

  • Learn about the big return on investment that happens when your organization prioritizes well-being in the workplace
  • Understand the influence and role that leadership, employee engagement, and organizational culture play in implementing initiatives to encourage employee wellbeing
  • Learn about simple and examples to activate a culture of wellbeing in your organization’s workplace that truly has impact

Beth Kanter

Master Trainer, Speaker, Author, and Blogger

Beth is internationally recognized thought leader in networks, social media, philanthropy, wellbeing in the workplace and training. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader.

Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout (http://bit.ly/happyhealthynpbook) published by J.Wiley. She writes “Beth’s Blog,” one of the first nonprofit blogs. Her clients include foundations, government agencies, and nonprofit organizations.

SPONSORS

We are grateful to our community partners for their support. Give them your love and spend money with them!

CLOSED:Care2 Community Scholarships

NetSquared Vancouver has partnered with Care2 to provide five full scholarships to The Digital Nonprofit conference.

Care2 logo
Care2 is a network of millions of people around the globe, dedicated to building a better world. We use our cutting-edge technology and team of experienced campaigners to fuel the progressive movement by uniting our members with nonprofits and mission-based brands working on the causes they care about.

The sponsorship will be used to fund scholarships for nonprofit staffers unable to afford the conference fee of $150. The scholarships will prioritize people working for organizations serving marginalized people.

Application deadline: May 1. Successful applicants will be notified by May 15, 2019.