Tag Archives: Google Analytics

Hands on with Google Analytics Pre-work

Thanks for signing up for the November 15 workshop! Here are 3 things to do to make sure that you’re set up with interesting data in your account before the session. If you’re having trouble with any of these steps, we’ll help you through them during the workshop.

1. Sign into Google Analytics

If you already have Google Analytics set up, make sure you can sign into your account:

  1. Navigate to google.com.
  2. In the upper right hand corner, click Sign in.
  3. If you have multiple sites or properties, you may have to select the right one.

If you’ve never used Google Analytics, setting up your account is pretty fast. But you will have to add tracking code to your website. Follow these instructions to get started with Analytics.

2. Make sure your tracking code is up to date

To get the latest Analytics features, your tracking code should be updated for the new “Universal Analytics.”

First, get your tracking code:

  1. In Google Analytics, go to the ADMIN
  2. Under “Property,” click Tracking Info > Tracking code.

Second, find the tracking code on your website:

  1. Load your website (i.e. your-nonprofit.ca) in a web browser.
  2. View the source code for your site. On a PC, use CTRL + U. On a Mac, right click and View page source.
  3. Use Find (CTRL + F) to search the code for UA-. That should locate your tracking code.

Compare the code:

The tracking code on your website should match the code in Google Analytics, most importantly:

  • The number after UA- (ex: UA-86436807-1) should match your “Tracking ID” in Analytics.
  • The tracking code should start with (function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]
    • If it does start with this, then you’re on Universal Analytics already and you’re set.

If the code on your website doesn’t match what’s in Google Analytics, the person who updates your website will need to update the code. Here are directions for adding the Analytics tracking code.

3. Add at least one Goal

You can add Goals in Analytics to conveniently track whether people are getting to the most important parts of your site or taking high value actions like donating. We’ll create a simple goals using the URLs of particular pages we want people to get to.

Example: If people who donate land on a thank you page afterwards, we can add the URL of the “Thank you for donating” page as a Goal so we can track people who donated.

Directions

  1. Sign in to Google Analytics.
  2. Select the ADMIN
  3. In the “VIEW” column, click Goals.
  4. Click + NEW GOAL.
  5. For “Goal Setup,” choose Custom and then Continue.
  6. Give your goal a name, like Donated or Visited Donation page
    (i.e. if you don’t have a thank you page to be sure that someone actually donated).
  7. Leave the “Goal slot ID” as is.
  8. For “Type,” choose Destination, then Continue.
  9. Put in the URL for the page you want to track.
    For example, if the url is your-nonprofit.ca/donations/thankyou, just put /donations/thankyou in the box.
  10. Click Save at the bottom.

You’ll start to see data coming in for your goals if you go to the REPORTING tab, scroll down to Conversions on the left, and choose Goals > Overview.

Repeat these steps for any other pages you want to add in Goals.

Thank you!! And don’t forget to bring a laptop to the workshop

Download the Preparation Instructions

pre-work-for-analytics-workshop

Net Tuesday January 10: Google Analytics on a non-profit website – making sense of your data with segmentation

RSVP on Meetup

Could you do more with Google Analytics? Non-profit website publisher Jeannine Mitchell shows how she got a new perspective on raw data from the Google Analytics module installed on her (Drupal CMS) website after local web analytics expert Behdad showed her how to create custom measurements known as ‘segmentation’. Behdad will be present to field people’s questions about web analytics.

RSVP on Meetup

When

Tuesday, January 10 2012

DOORS AT 5:30 PM

EVENT STARTS AT 6:00 PM

WRAP AT 7:30 PM

Where

W2 Media Cafe

Admission

Free, with $5 suggested donation.

Presenters
Jeannine Mitchell, an award-winning finance writer, heads the non-profit Student Finance 101 Society, helping students manage student loans and other debt at www.debt101.ca

Behdad Barati
A well rounded IT expert, Behdad has been involved in Web Analytics for close to four years.
Behdad is also the organizer of the Web Analytics Champs meetup. http://www.meetup.com/Web-Analytics-Champs-WACH/

OUR SPONSOR

W2 Media Cafe

Net Tuesday is thrilled to have the W2 Media Cafe as our venue sponsor for the 2011-12 season.

They do cool things. Check them out!

Net Tuesday January 10: Google Analytics on a non-profit website – making sense of your data with segmentation

RSVP on Meetup

Could you do more with Google Analytics? Non-profit website publisher Jeannine Mitchell shows how she got a new perspective on raw data from the Google Analytics module installed on her (Drupal CMS) website after local web analytics expert Behdad showed her how to create custom measurements known as ‘segmentation’. Behdad will be present to field people’s questions about web analytics.

RSVP on Meetup

When

Tuesday, January 10 2012

DOORS AT 5:30 PM

EVENT STARTS AT 6:00 PM

WRAP AT 7:30 PM

Where

W2 Media Cafe

Admission

Free, with $5 suggested donation.

Presenters
Jeannine Mitchell, an award-winning finance writer, heads the non-profit Student Finance 101 Society, helping students manage student loans and other debt at www.debt101.ca

Behdad Barati
A well rounded IT expert, Behdad has been involved in Web Analytics for close to four years.
Behdad is also the organizer of the Web Analytics Champs meetup. http://www.meetup.com/Web-Analytics-Champs-WACH/

OUR SPONSOR

W2 Media Cafe

 

Net Tuesday is thrilled to have the W2 Media Cafe as our venue sponsor for the 2011-12 season.

They do cool things. Check them out!

 

Net Tuesday December 2010 slides: Measuring Success with Google Analytics – which traffic sources are more likely to convert?

Thanks to everyone who came out to our December Net Tuesday meetup. December is a busy month!

Here’s my slides from the “Measuring Success with Google Analytics – which traffic sources are more likely to convert?” presentation.

[slideshare id=6085968&doc=nettuesdaydecember2010-101208213952-phpapp01]

Net Tuesday December – Group buying and conversion-tracking in Google Analytics

Hey Net Tuesday-ers,

I’m thrilled to announce that the December Net Tuesday will feature a panel on group buying sites (like Groupon) and a case study demonstrating the use of conversion tracking in Google Analytics. It’s gonna be awesome, so please RSVP.

Date: Tuesday, December 7
Doors: 5:30pm
Duration: 6:00 – 7:30pm
Venue:  W2 Storyeum, 151 W Cordova

RSVP on Facebook or Meetup

Group buying and deals panel

You’ve probably heard about Groupon, the daily deal site that offers discounts if a minimum number of purchase commitments are made. They’ve already got 18 million subscribers and are continuing to grow rapidly. But did you know that Groupon evolved out of  the social-change focused online community The Point?

  • How can nonprofits and social entrepreneurs make use of Groupon and Groupon-like sites?
  • What’s the best way to structure the deal?
  • Is it right for you and your organization?

Join panelists Annalea Krebs of ethicalDeal and Chris Mathieson of the Vancouver Police Museum as they share their experiences from both the business and client sides of the relationship.

Case study: Conversion tracking with Google Analytics goals

Eli van der Giessen rips apart the David Suzuki Foundation’s recent action alert and uses it as a case study to demonstrate how to use Google Analytics goal-tracking and link tagging to measure which traffic sources are most useful. Which group is more likely to complete an action? Email subscribers or Facebook Like-ers?

Our Sponsor:

A special thanks to our venue sponsor W2 Community Media Arts Society.

Our panelists:

Chris Mathieson is the Executive Director of the Vancouver Police Museum, a self-funded charity that has seen incredible growth (from 3000 to 25,000 visitors a year) over the last five years, partly by being unafraid to take small risks in social media and other emerging technologies.

A few additional notes from Chris:

“- We’ve offered two Groupons since they launched in the Vancouver, one for museum admission and one for our “Sins of the City” walking tour. Both offers were very carefully crafted to benefit us while minimizing our risks, something some companies don’t seem to be doing. Both were significant successes for us, but only because we were thoughtful about what we were doing. (We hope…)”

Annalea Krebs is a passionate social entrepreneur whose vision and energy to build a brighter, more sustainable future inspires those around her. She believes that business can be a powerful force for change, and loves companies that are built to make the world better. For Annalea, ethicalDeal is an opportunity to introduce more people to sustainable businesses, products & services.

Prior to founding ethicalDeal, Annalea managed the sales, marketing and community relations for various social enterprises and green businesses including: TheChange.com, Values-Based Business Network, Organic Islands Festival & Sustainability Expo, ICE Promotions and the Canadian Social Entrepreneurship Foundation. Annalea holds a degree in Commerce from Royal Roads University, a Diploma of Technology from BCIT and is a graduate of Leadership Vancouver.

Net Tuesday December – Group buying and Google Analytics Goals

Hey Net Tuesday-ers,

I’m thrilled to announce that the December Net Tuesday will feature a panel on group buying sites (like Groupon) and a case study demonstrating the use of conversion tracking in Google Analytics. It’s gonna be awesome, so please RSVP.

Date: Tuesday, December 7
Doors: 5:30pm
Duration: 6:00 – 7:30pm
Venue:  W2 Storyeum, 151 W Cordova

RSVP on Facebook or Meetup

Group buying and deals panel

You’ve probably heard about Groupon, the daily deal site that offers discounts if a minimum number of purchase commitments are made. They’ve already got 18 million subscribers and are continuing to grow rapidly. But did you know that Groupon evolved out of  the social-change focused online community The Point?

  • How can nonprofits and social entrepreneurs make use of Groupon and Groupon-like sites?
  • What’s the best way to structure the deal?
  • Is it right for you and your organization?

Join panelists Annalea Krebs of ethicalDeal and Chris Mathieson of the Vancouver Police Museum as they share their experiences from both the business and client sides of the relationship.

Case study: Conversion tracking with Google Analytics goals

Eli van der Giessen rips apart the David Suzuki Foundation’s recent action alert and uses it as a case study to demonstrate how to use Google Analytics goal-tracking and link tagging to measure which traffic sources are most useful. Which group is more likely to complete an action? Email subscribers or Facebook Like-ers?

Our Sponsor:

A special thanks to our venue sponsor W2 Community Media Arts Society.

Our panelists:

Chris Mathieson is the Executive Director of the Vancouver Police Museum, a self-funded charity that has seen incredible growth (from 3000 to 25,000 visitors a year) over the last five years, partly by being unafraid to take small risks in social media and other emerging technologies.

A few additional notes from Chris:

“- We’ve offered two Groupons since they launched in the Vancouver, one for museum admission and one for our “Sins of the City” walking tour. Both offers were very carefully crafted to benefit us while minimizing our risks, something some companies don’t seem to be doing. Both were significant successes for us, but only because we were thoughtful about what we were doing. (We hope…)”

Annalea Krebs is a passionate social entrepreneur whose vision and energy to build a brighter, more sustainable future inspires those around her. She believes that business can be a powerful force for change, and loves companies that are built to make the world better. For Annalea, ethicalDeal is an opportunity to introduce more people to sustainable businesses, products & services.

Prior to founding ethicalDeal, Annalea managed the sales, marketing and community relations for various social enterprises and green businesses including: TheChange.com, Values-Based Business Network, Organic Islands Festival & Sustainability Expo, ICE Promotions and the Canadian Social Entrepreneurship Foundation. Annalea holds a degree in Commerce from Royal Roads University, a Diploma of Technology from BCIT and is a graduate of Leadership Vancouver.